Define clear, differentiated positioning and messaging for Claro’s technology solutions.
Translate technical features into value‑based narratives tailored to specific industries, personas, and customer pain points.
Ensure consistent messaging across all marketing, sales, and product touchpoints.
Build and execute launch strategies for new solutions and major enhancements.
Identify target segments, key use cases, competitive considerations, and success metrics for each launch.
Create high‑impact assets—including datasheets, whitepapers, case studies, web copy, and POVs.
Collaborate with direct and channel sales teams to provide the tools and resources they need to sell our products effectively.
Monitor industry trends, competitive shifts, customer needs, and emerging technologies.
Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives.
Work closely with cross-functional teams, including product management, engineering, sales, and customer success.
Recommend pricing for the products/solutions, promotional activities, and launch offers.
Represent the ideal customer profile in business decisions and identify opportunities/risks for marketing strategy and product innovation based on customer needs.
Develop deep expertise in Claro’s products, customer needs, industries, and expected business outcomes.

Requirements

A bachelor's Degree in marketing, business, or a related field is required
Master's Degree MBA Preferred
7-9 years of experience in product marketing, preferably in the AI, managed IT services, cybersecurity, and/or cloud technology industry, required
4-6 years of experience with digital marketing platforms, CRM systems, and marketing automation tools is an advantage, required
4-6 years of Product development and cross-functional engineering processes experience preferred
Excellent written and verbal communication skills, including writing and proofreading.
Ability to clearly communicate information effectively and persuasively.
Ability to read and interpret documents.
Certified Product Marketing Manager (CPMM)-AIPMM

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingdigital marketingmarketing automationproduct developmentcross-functional engineering processesvalue-based narrativeslaunch strategiescustomer acquisitioncompetitive analysissuccess metrics

Soft Skills

written communicationverbal communicationpersuasive communicationcollaborationanalytical thinkingcustomer focusstrategic thinkingproblem-solvingattention to detailcreativity

Certifications

Certified Product Marketing Manager (CPMM)AIPMM