Clarke Power Services, Inc.

Brand Manager

• Implement branding strategies that align with company goals, market positioning, and customer needs
• Represent the brand in person at branch locations, events, trade shows, or customer engagements, ensuring adherence to brand guidelines
• Work with marketing, sales, dealers, vendors, and operations teams to ensure all materials, communications, and activities reflect the correct brand’s values and image
• Monitor market trends, customer feedback, and competitor activity to inform brand positioning and messaging
• Coordinate and participate in promotional campaigns, product launches, and events to increase brand awareness
• Support field staff or customers on brand standards, product knowledge, and service expectations
• Track brand metrics such as awareness, loyalty, and market share, and report findings to senior teams
• Build relationships with key industry influencers, partners, and media to strengthen brand visibility

Brand Specialist