Brand Specialist

Clarke Power Services, Inc.

Entry-level Brand Specialist at Clarke Power Services implementing branding strategies and ensuring cohesive brand representation across touchpoints. Collaborating with teams to enhance market positioning and customer engagement.

Posted 7/28/2026full-timeRemote • Kentucky, Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in implementing branding strategies that align with company goals and market positioning, while effectively communicating brand values and standards to internal and external stakeholders. Proficient in tracking brand metrics and building relationships with industry influencers to enhance brand visibility.

Highest-signal resume keywords

Brand Strategy ImplementationMarket Trend AnalysisProfessional Communication SkillsAdobe Suite ExperienceEvent Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningPromotional CampaignsProduct LaunchesMarket Share TrackingCustomer Feedback Analysis

Soft Skills

Relationship BuildingTeam Collaboration

Tools & Technologies

Microsoft SuiteCanvaPhotographyVideography

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Management

Industry Keywords

Brand GuidelinesCustomer EngagementMarket AwarenessBrand LoyaltyIndustry Influencers

About the role

Key responsibilities & impact

Implement branding strategies that align with company goals, market positioning, and customer needs
Represent the brand in person at branch locations, events, trade shows, or customer engagements, ensuring adherence to brand guidelines
Work with marketing, sales, dealers, vendors, and operations teams to ensure all materials, communications, and activities reflect the correct brand’s values and image
Monitor market trends, customer feedback, and competitor activity to inform brand positioning and messaging
Coordinate and participate in promotional campaigns, product launches, and events to increase brand awareness
Support field staff or customers on brand standards, product knowledge, and service expectations
Track brand metrics such as awareness, loyalty, and market share, and report findings to senior teams
Build relationships with key industry influencers, partners, and media to strengthen brand visibility

Requirements

What you’ll need

Bachelor’s degree in marketing or management
Professional communication skills with both internal and external customers
Adobe and Microsoft suite experience required
Canva, Photography and Videography experience is a plus!

Benefits

Comp & perks

Competitive compensation
Full benefits package
Weekly Pay
Quarterly Profit Sharing
Medical, Dental, Vision Insurance starts the first day of the month after you start
Healthcare Savings Account Option with Annual Company Contribution
401K Savings Plan with Company Contribution Every Paycheck
Paid Holidays and Vacation
Life and Disability Insurance
Enjoy FREE Access Perks
Discounts on Dining, Travel, Retail, and Other Services across the Country
Work with a GREAT Team of people