CLARK

Performance Marketing

• Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy.
• Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels.
• Lead, mentor, and develop a high-performing in-house global paid search team
• Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories.
• Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing
• Develop sophisticated keyword, audience and creative strategies tailored to local market propositions
• Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
• Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics

Head of Paid Search

Operations

• Lead the strategy, implementation, and optimisation of our marketing and advertising technology stack
• Own the core Martech and AdTech platforms, enabling scalable growth across our core channels
• Support with tagging, tracking and audience activation across Paid Search, Social and programmatic
• Act as a key partner to Marketing, Product, Data, and Analytics teams
• Translate business requirements into technical solutions and clear documentation
• Support with management of external vendors, agencies, and technology partners

Head of Paid Search

Senior Martech, Ad Operations Manager