Head of Paid Search
CLARK
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • Germany
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Job Level
About the role
- Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy.
- Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels.
- Lead, mentor, and develop a high-performing in-house global paid search team
- Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories.
- Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing
- Develop sophisticated keyword, audience and creative strategies tailored to local market propositions
- Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
- Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics
Requirements
- 5+ years in Paid Search with proven ownership of multi-million budgets
- Demonstrated success driving growth across multiple markets, managing localisation, performance variance, and regulatory differences
- Experience optimising across web and native app, ideally with MMP fluency (Appsflyer, Adjust, Kochava etc)
- Strong capabilities with Google Ads, Microsoft Ads and GA4
- Hands-on experience operating in conversion-optimised environments (tROAS, tCPA) and LTV-based forecasting.
- Prior leadership experience managing teams, agencies, or internal partners across regions
- Nice to have: Direct experience scaling performance programmes in insurance, fintech, or other regulated high-value sectors
- Experience working across additional paid media channels (paid social, programmatic, display and video)
- German as first or second language, besides English
Benefits
- 30 days of vacation and 5 additional days for training and development
- Maximum work-life balance thanks to hybrid work models, flexible working hours, and workation opportunities
- Training and personal development
- Company pension plan with top conditions
- Support for personal volunteer activities, e.g., in the form of so-called Impact Days (2 per year)
- Always there for you: chilled drinks, fresh fruit, snacks – and of course, your team
- We’re team players at CLARK: you can expect a respectful team environment, cultural initiatives, and shared events
- A wide range of exclusive employee discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid searchkeyword strategyaudience strategycreative strategyA/B testingautomationsmart biddingconversion optimizationtROAStCPA
Soft skills
leadershipmentoringteam developmentcollaborationlocalization management