Clarion Events

Senior Campaign Manager

Clarion Events

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Creating and managing the ICE marketing campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
  • Effectively communicating and presenting the campaign plans, strategies, and updates throughout the event cycle to the team and stakeholders.
  • Accountable for delivery of the global ICE campaign plans - effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
  • Working alongside the Senior Marketing & Engagement Manager, Strategic Markets (ICE & iGB)to ensure the delivery of our expanding and mature markets. Ultimate responsibility for the marketing plan and budget will sit with you.
  • Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
  • Ensuring all promotional marketing materials created are tailored towards our key personas.
  • You will have two campaign execs, but this is a hands-on role.
  • Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
  • Owning all the ICE marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
  • Managing the ICE marketing budget.
  • Identify key industry trends, innovations or technologies that can drive growth.
  • Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
  • Continued learning (and more importantly, implementing that learning!) about the gaming industry and marketing through attending events, reading, listening to podcasts and webinars.
  • You will be responsible for the management and development of two marketing executives, fostering their progression and creating development plans to ensure the ongoing improvement of the team.
  • You will report directly into the Head of Marketing and be responsible for providing plans and reports on the development of the team.

Requirements

  • Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2-3 channels).
  • Excellent direct response copywriter and copy editor.
  • Experience creating and delivering campaigns across multiple marketing channels.
  • Exceptional project management skills - organized, proactive and able to multi-task.
  • In depth knowledge of marketing performance metrics and optimisation tactics.
  • Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
  • Obsessed with feedback – we love to continuously learn, develop, deliver and receive feedback, which is a critical skill in our team.
  • Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
  • Excellent time management skills and the ability to prioritize relevant tasks.
  • Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and of course AI technologies.
  • Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
  • Proven ability to learn new tools and software quickly and independently.
  • Highly proactive, initiating attitude - able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.
Benefits
  • 25 days’ holiday plus bank holidays
  • End of year wellbeing shutdown (closed for the last week of the year)
  • Celebration day off (e.g. birthday, Diwali, Eid, etc)
  • Summer Hours in August (3pm finish on Fridays)
  • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
  • Pension Scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing Library (MYNDUP)
  • Mentoring Programme
  • Subsidised Café
  • Season Ticket Loan
  • Cycle to Work Schemes
  • Free on-site gym and shower facilities
  • Free eyesight tests
  • Free flu vaccination – offered on site once a year for all employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
direct response copywritingcampaign managementmarketing performance metricsoptimization tacticsproject managementdata analysiscustomer feedback implementationmulti-channel marketingbudget managementtrend identification
Soft skills
excellent communicationproactiveorganizational skillsproblem-solvingtime managementcritical thinkingteam developmentadaptabilityinitiativefeedback obsession