Clarify Health Solutions

Digital Marketer – Demand Generation Specialist

Clarify Health Solutions

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $130,000 per year

About the role

  • Lead, design, and execute a comprehensive demand generation strategy and campaigns
  • Work closely with product marketing and commercial leadership to drive demand for our software and tech-enabled services solutions within target accounts
  • Design and execute targeted account-based marketing (ABM) campaigns aligned with sales priorities
  • Prepare campaign playbooks for BDR/Sales teams with clear multi-channel outreach and nurture/follow-up strategies
  • Track campaign performance, analyze metrics, and continuously optimize for pipeline generation
  • Own the development of a content strategy and creation of content (white papers, case studies, e-books, webinars, videos, etc.) that drives demand and aligns with the stages of the buyer’s journey
  • Create compelling customer-facing presentations and slide decks that communicate our value proposition
  • Develop case studies and customer success stories that demonstrate real-world impact
  • Build content assets for campaigns, including emails, web copy, one-pagers, and blog posts
  • Organize and execute customer webinars from concept through post-event follow-up
  • Drive inbound traffic and lead generation through SEO, generative engine optimization (GEO), and paid search/social strategies
  • Drive creation of compelling ad campaigns and landing pages for each stage of the buyer’s journey
  • Build and optimize conversion paths across the customer journey
  • Implement modern SEO and GEO strategies optimized for AI-powered search experiences
  • Manage paid search and social campaigns with a clear ROI focus

Requirements

  • 3-5+ years of B2B marketing experience, preferably in SaaS, healthcare technology, or enterprise software
  • Proven track record in demand generation with measurable pipeline contribution
  • Strong understanding of account-based marketing principles and execution
  • Hands-on experience with SEO, paid search, and paid social campaigns
  • Proficiency in using AI tools to support a variety of marketing tactics (content creation, research, optimization, etc.)
  • Excellent written and visual communication skills — you can create a compelling presentation and write engaging copy
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
  • Analytical mindset with comfort using data to drive decisions and demonstrate ROI
  • Professional and creative problem-solver and self-starter with strong logistical, organizational, and interpersonal skills who can operate effectively in a startup environment
Benefits
  • Competitive compensation (base + bonus)
  • Quality health insurance
  • Traditional 401K plan
  • Vision, dental, disability, and life insurance
  • Flexible Spending Accounts and Commuter Benefits
  • Generous PTO
  • Flexibility
  • Monthly work-from-home stipend
  • Remote friendly
  • A collaborative workplace, which will challenge you and celebrate your work
  • A chance to learn with and from interesting and enthusiastic colleagues
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingSEOpaid searchpaid socialcontent strategycampaign performance analysisconversion optimizationAI toolspipeline generation
Soft Skills
written communicationvisual communicationproblem-solvingorganizational skillsinterpersonal skillsself-starteranalytical mindsetcreativitylogistical skillspresentation skills