Clarify Health Solutions

Digital Marketing

• Lead, design, and execute a comprehensive demand generation strategy and campaigns
• Work closely with product marketing and commercial leadership to drive demand for our software and tech-enabled services solutions within target accounts
• Design and execute targeted account-based marketing (ABM) campaigns aligned with sales priorities
• Prepare campaign playbooks for BDR/Sales teams with clear multi-channel outreach and nurture/follow-up strategies
• Track campaign performance, analyze metrics, and continuously optimize for pipeline generation
• Own the development of a content strategy and creation of content (white papers, case studies, e-books, webinars, videos, etc.) that drives demand and aligns with the stages of the buyer’s journey
• Create compelling customer-facing presentations and slide decks that communicate our value proposition
• Develop case studies and customer success stories that demonstrate real-world impact
• Build content assets for campaigns, including emails, web copy, one-pagers, and blog posts
• Organize and execute customer webinars from concept through post-event follow-up
• Drive inbound traffic and lead generation through SEO, generative engine optimization (GEO), and paid search/social strategies
• Drive creation of compelling ad campaigns and landing pages for each stage of the buyer’s journey
• Build and optimize conversion paths across the customer journey
• Implement modern SEO and GEO strategies optimized for AI-powered search experiences
• Manage paid search and social campaigns with a clear ROI focus

Digital Marketer – Demand Generation Specialist