CivilGrid

Head of Demand Generation

CivilGrid

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $150,000 - $200,000 per year

Job Level

Lead

About the role

  • Develop and execute CivilGrid’s first integrated demand strategy across ABM, field, digital, and Sales.
  • Design and run ABM campaigns for top strategic accounts
  • Run a website revamp to improve our experience (optimize landing pages and user funnels), uplevel our tracking (GA, GTM), and drive form fills.
  • Own CivilGrid’s presence at industry events, including booth strategy, pre-event outreach, onsite execution, and post-event nurture.
  • Build measurement and attribution frameworks that track account engagement, pipeline influence, and budget ROI.
  • Partner with Sales to develop account intelligence, monitor multi-stakeholder engagement, and accelerate complex buying cycles.
  • Continuously experiment with new channels, tactics, and technologies to keep the demand engine modern and competitive.

Requirements

  • 5+ years of experience in demand gen, growth or revenue marketing.
  • Proven track record influencing multi-million-dollar pipeline through ABM and field programs.
  • Experience planning and executing field events and digital campaigns.
  • Hands-on marketing ops experience with automation platforms (HubSpot, Marketo, Pardot), CRM (Salesforce), analytics tools (GA, GTM), and modern CMS tools (Framer, Webflow).
  • Analytical mindset with ability to manage data quality, build dashboards, analyze funnel metrics, and optimize for pipeline efficiency.
  • Comfortable operating in a fast-paced startup where you’re both strategic and deeply hands-on.
  • Excellent project manager and collaborator who thrives in ambiguity and works autonomously.
Benefits
  • A culture that values ambition, humility, and execution
  • Competitive salary and equity
  • Health insurance
  • Flexible and remote-friendly work environment
  • FSA (health and dependent care)
  • Unlimited PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketing (ABM)pipeline influencecampaign planningdata analysisdashboard buildingfunnel optimizationmarketing operationsevent planningautomation platforms
Soft Skills
project managementcollaborationstrategic thinkingadaptabilityautonomyanalytical mindsetcreativitycommunicationproblem-solvinginfluence