Marketing Business Partner – Health & Care
Civica US
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Translate commercial and sector priorities into focused marketing plans that drive pipeline, revenue and expansion in the Health market.
- Align marketing activity with revenue targets, pipeline gaps and quarterly priorities in partnership with Sales and the Health leadership team.
- Build deep buyer and market insight, turning policy, regulatory change and persona understanding into relevant campaign themes.
- Shape and coordinate multi‑channel campaigns that address funnel gaps and generate qualified pipeline, working closely with digital, content and events teams.
- Own market‑level marketing KPIs, using data to assess performance, optimise activity and surface risks early.
- Ensure strong cross‑functional alignment, feeding market insight into product and content teams and managing prioritisation where capacity is limited.
Requirements
- Proven experience in B2B Enterprise SaaS with a strong grasp of complex, multi‑stakeholder organisations
- A commercial mindset, confident working with revenue targets, pipeline metrics and market‑level priorities.
- Strong ability to translate market, buyer and regulatory insight into focused, commercially aligned marketing plans.
- Skilled in shaping and coordinating multi‑channel demand generation campaigns that drive qualified pipeline.
- Data‑literate, able to interpret funnel performance, assess campaign effectiveness and make evidence‑based decisions.
- Able to balance strategic planning with hands‑on delivery, collaborating effectively across Sales, Product and central marketing teams
Benefits
- 25 Days Annual Leave + bank holidays – plus the option to buy up to 10 extra days!
- Days of Difference – Up to 3 extra days off for volunteering.
- Pension Contributions – 5% employer match to support your future.
- Income Protection – Up to 75% salary cover for long-term illness.
- Life Assurance – 4x salary tax-free lump sum.
- Critical Illness Cover – £25,000 lump sum (extendable to dependents).
- Private Medical Insurance – Fast access to private healthcare.
- Health Cash Plan – Claim back physio, therapies & more.
- Dental Insurance – Cover for routine & emergency care.
- Affinity Groups – Join employee-led communities.
- Bounty Bonus – Refer a friend & get rewarded.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B Enterprise SaaSmulti-channel demand generationcampaign effectiveness assessmentpipeline metricsmarket-level marketing KPIsdata interpretationcommercially aligned marketing plansbuyer insight translationregulatory insight translationfunnel performance analysis
Soft Skills
commercial mindsetcollaborationstrategic planninghands-on deliverycross-functional alignmentcommunicationinsight generationrisk assessmentprioritizationstakeholder management