Cityfunds

Systems Engineer

• Own Nada’s GTM and origination systems architecture end-to-end, including CRM, LOS (Salesforce), dialer/voice automation, document management, and capital management systems.
• Design and optimize system workflows across the full customer lifecycle (lead → offer→ underwriting → closing → portfolio management), with a focus on improving conversion, speed, and operational efficiency.
• Serve as the technical owner of Salesforce (LOS), ensuring scalable architecture, clean data models, and high-quality user experience for sales and operations teams.
• Architect and manage integrations between our proprietary POS, Salesforce, and third-party systems (dialers, DMS, data providers), ensuring reliability, performance, and data consistency.
• Identify and eliminate friction in the funnel, proactively recommending system and process improvements that increase throughput and reduce manual work.
• Build and maintain automation layers (flows, triggers, APIs) to streamline operations and reduce human intervention across the origination process.
• Own data integrity and system governance, including validation rules, deduplication, monitoring, and audit processes.
• Partner cross-functionally with Product, Engineering, Sales, and Operations to translate business needs into scalable system solutions.
• Act as the internal expert on GTM systems, advising leadership on tooling decisions, tradeoffs, and long-term architecture.

Business Systems Engineer