Manager, External Communications, Social Media
City of Hope
full-time
Posted on:
Location Type: Remote
Location: Arizona • United States
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About the role
- Develop and execute strategic external communication initiatives that effectively convey City of Hope’s brand, values, and messaging to key audiences.
- Serve as a primary ambassador for City of Hope Phoenix, including the hospital and outpatient clinics.
- Build strong, mutually beneficial relationships with media, community partners, and external stakeholders.
- Lead external communications, media and public relations, reputation management, and social media implementation.
- Oversee the clinical communications lead, collaborating closely across the Marketing, Communications and Physician Relations departments to ensure alignment, consistency, and impact.
- Manage relationships with external public relations agencies, write and oversee the development of news releases, bylined articles, blog posts, and other earned media content.
- Secure positive media coverage across traditional, digital, and social platforms.
- Plan, write, and secure approvals for a wide range of written and multimedia content for online and print publications.
- Develop and lead media training for high-profile physicians, researchers, and executive leadership.
- Support crisis communications and reputation management efforts in collaboration with internal stakeholders.
- Conduct daily, weekly reading and organization of assigned publications to keep abreast of trends and stories.
- Build and maintain a robust database of patient stories, physician collateral, photography, and videography to support public relations and social media campaigns.
- Maintain up-to-date knowledge of issues relevant to City of Hope and its work, both those occurring at City of Hope and those occurring elsewhere.
Requirements
- Bachelor’s degree in journalism or related field.
- A proven experience in social media management, digital marketing or related roles.
- Five (5) years relevant experience in marketing and communications plus a minimum of 2 years of experience in managerial capacity, including at least one year in health care marketing communications.
- Knowledge of AP style, excellent written, verbal communication skills, ability to work well with department colleagues, administrators, academic medical professionals, senior leadership.
- Ability to translate complex or technical scientific subjects for a lay audience.
- Problem solving skills, conflict resolution, time management, media relations, ability to work on multiple tasks, ability to work independently, follow instruction and deadlines, instruct and train others, research, interpersonal communication skills.
- Strong knowledge of SEO principles, keyword search, web analytics and social listening tools.
- Ability to create engaging content including graphics, photography, videos and written posts.
- Excellent proofreading skills with attention to detail in content creation.
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Work processing and media list database programs, Microsoft Outlook and PowerPoint.
- Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite and video editing software.
- Must be willing to learn media list database programs.
Benefits
- Health insurance
- Employment assistance program
- Employee retirement plan
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementdigital marketingmedia relationscontent creationSEO principlesweb analyticsvideo editingAP styleproofreadingcrisis communications
Soft Skills
written communicationverbal communicationproblem solvingconflict resolutiontime managementinterpersonal communicationorganizational skillsability to work independentlyability to instruct and train othersability to translate complex subjects