Citizen

Chief Marketing Officer

• Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
• Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
• Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
• Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
• Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call
• Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence
• Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support
• Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches
• Own creative testing frameworks, optimization cadence, and cross-channel attribution
• Creator program currently generates 13M video views per month, representing 10% of total monthly video watch time
• Manage billing, payment systems, relationship management, and quality tracking for an ongoing creator roster
• Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention
• Design and maintain the AI workflows that power the marketing operation: automated creative variants, real-time content monitoring, competitive intelligence, creator communications, and more
• Tools in current use: Claude, Perplexity, ChatGPT, Gemini, HubSpot
• The standard is AI running the execution layer with a human captaining strategy. You will be expected to push this forward, not catch up to it.

Director of Marketing