Director of Marketing

Citizen

Director of Marketing managing go-to-market strategies and partnerships for Citizen’s safety app. Leading a lean marketing team focused on driving user engagement and brand awareness.

Posted 6/3/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $160,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call
Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence
Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support
Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches
Own creative testing frameworks, optimization cadence, and cross-channel attribution
Creator program currently generates 13M video views per month, representing 10% of total monthly video watch time
Manage billing, payment systems, relationship management, and quality tracking for an ongoing creator roster
Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention
Design and maintain the AI workflows that power the marketing operation: automated creative variants, real-time content monitoring, competitive intelligence, creator communications, and more
Tools in current use: Claude, Perplexity, ChatGPT, Gemini, HubSpot
The standard is AI running the execution layer with a human captaining strategy. You will be expected to push this forward, not catch up to it.

Requirements

What you’ll need

A proven leader with 6 to 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds
Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands
Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work
Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief
Genuinely fluent in AI for marketing. Has rebuilt workflows around it, knows what the tools can and can't do, and is always paying attention to what's next
A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment. Experience across consumer and enterprise is a plus

Benefits

Comp & perks

At least one fully employer-sponsored medical plan option
Dental and vision coverage, with a small employee contribution
Unlimited PTO
Up to 14 weeks paid parental leave (for all parents)
Monthly tech stipend
Free mental health support
Hybrid work environment + catered lunches (NYC HQ)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategyB2B marketingcampaign managementcreative directionanalytical skillscontent creationcross-channel attributionbudget managementAI workflowsvideo production

Soft Skills

leadershipdecision-makingcommunicationcreativityadaptabilityanalytical thinkingcollaborationstrategic thinkingtime managementstorytelling