Citi

Senior Lead Analyst, Branch Enablement

Citi

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida, Missouri, North Carolina

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Salary

💰 $134,960 - $202,440 per year

Job Level

Senior

About the role

  • Collaborate with branch leadership and segment strategy to identify, analyze, and develop strategic initiatives and journeys that enhance digital adoption and improve the customer experience
  • Analyze customer behavior data surveys, feedback from frontline branch employees, and competitive industry trends to prioritize opportunities and inform strategic decisions
  • Partner and influence teams across the organization, including Branch Operations, Marketing, Digital, Technology, KYC, Fraud, and other Lines of Business, to ensure effective execution of proposed enhancements
  • Execute client value propositions, including positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation
  • Work closely with the Value Proposition SVP to develop and deliver clear and consistent messaging regarding Citi's value proposition to the branch network
  • Drive initiatives that continuously optimize and improve communication and training effectiveness
  • Appropriately assess risk when business decisions are made, ensuring compliance and ethical judgment, and escalate, manage and report control issues with transparency

Requirements

  • 8-10 years of experience in branch banking, digital banking, or a related field, with a proven track record of driving digital adoption and improving customer experience
  • Strong understanding of retail banking products, services, operations, and customer needs
  • Knowledge of marketing principles, digital technologies, and customer analytics
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels
  • Proven ability to analyze data, identify trends, and develop actionable insights to drive strategic decisions
  • Strong project management skills, with experience leading and implementing complex initiatives
  • Ability to adapt quickly to changing priorities and work effectively in a fast-paced environment
  • Bachelor’s degree/University degree (Master’s degree preferred)
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