Citi

Head of Brand and Creative, U.S. Consumer Cards Marketing

Citi

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • North Carolina • United States

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Salary

💰 $250,000 - $500,000 per year

Job Level

Lead

About the role

  • Define, develop and deliver a breakthrough brand strategy and visual identity for the new US Consumer Cards business.
  • Develop a new brand strategy and visual identity for US Consumer Cards.
  • Enforce the brand strategy, architecture, and identity guidelines across all branded and partner card segments and marketing communications.
  • Serve as the US Consumer Cards Marketing strategic partner and subject matter expert for the Citi brand, ensuring consistent application and alignment with broader Citi guidelines.
  • Lead creative direction, storytelling, and innovative cross-channel marketing campaigns, elevating the brand with distinctive, relevant creative and experiences.
  • Develop consumer-focused, insight-driven briefs, lead integrated agency briefing sessions, and manage agency relationships.
  • Leverage research and analytics insights for brief development and continuous campaign enhancement.
  • Oversee Skyline (consumer marketing internal creative services) operations, fostering a best-in-class creative and content business for profitable growth.
  • Lead the 360 Marketing team for large-scale product launches and refreshes, ensuring compelling and integrated creative solutions delivered across all marketing channels.
  • Manage the advertising and experiential team with a focus on delivering breakthrough marketing creative and experiences that drive awareness, engagement and loyalty with Citi.
  • Set aggressive north star vision for the organization and mobilize talent and capabilities to deliver with high velocity.
  • Manage and inspire multiple teams of senior creative and marketing professionals, fostering a high-performance, collaborative environment.
  • Provide strategic guidance to internal business partners on marketing materials, messaging, and brand guidelines, ensuring consistency.
  • Develop and manage a creative governance center of excellence to ensure all creative adheres to standards and delivers an exceptional and clear client experience that brings the brand to life for customers and prospects.
  • Be at the forefront of AI and applications across the Brand & Creative organization to drive efficiency in delivery and improve marketing effectiveness.
  • Stay abreast of competitive intelligence to help inform opportunities to create distinction in the market.
  • Collaborate closely with US Consumer Cards Marketing Teams (Acquisitions, Customer Marketing, Paid Media), Product Management, Digital, and other functional partners to align brand and creative strategies with business objectives.
  • Manage legal, compliance, and product review processes for all brand creative, ensuring clarity, transparency, consumer relevance, and adherence to applicable laws and regulations.

Requirements

  • 15+ years of progressive experience in brand strategy, integrated marketing, creative leadership, or advertising, including 10+ years of managerial experience, preferably within financial services or innovation-driven industries.
  • Proven success leading brand transformations or high-impact creative campaigns at scale, with a demonstrable history of managing and inspiring high-performing, cross-functional teams and agency partners.
  • Exceptional creative sensibility combined with a data-informed mindset and a strong understanding of measurable brand awareness metrics.
  • Strategic thinker with strong executive presence and the ability to influence senior stakeholders across matrixed and global organizations.
  • Deep expertise in digital marketing, capable of creating breakthrough creative and client experiences across various channels.
  • Outstanding organizational, project management, and communication skills, complemented by high emotional intelligence and strong partnership capabilities.
  • Ambitious self-starter with a strong drive for results, adept at thriving in fast-paced, innovative, and rapidly evolving industries.
Benefits
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyvisual identityintegrated marketingcreative leadershipdigital marketingdata-informed mindsetproject managementconsumer marketingcampaign managementcreative governance
Soft Skills
strategic thinkerexecutive presenceinfluenceorganizational skillscommunication skillsemotional intelligencepartnership capabilitiesself-starterdrive for resultscollaborative environment