Assistant Vice President, Digital Campaign Execution
Citi
full-time
Posted on:
Location Type: Hybrid
Location: Charlotte • North Carolina • United States
Visit company websiteExplore more
Salary
💰 $81,600 - $122,400 per year
Job Level
About the role
- Supporting the digital acquisition strategy and go-to-market process for key growth markets
- Partnering across product, channel, and tech teams for flawless execution of product creative
- Supporting initiatives to drive awareness, engagement, and differentiation in key markets
- Project managing assigned campaigns and tracking data for acquisition forecasting
- Optimizing creative, messaging, and landing pages to generate business results
- Overseeing Quality Assurance (QA) in ad copies and landing pages
- Utilizing reporting to ensure KPI efficiency month over month
- Staying abreast of industry trends in digital acquisition and online media
Requirements
- 5-8 years of experience managing marketing and/or social media campaigns for a large global organization
- Experience in marketing project management preferred
- Familiarity with basic reporting and analytics processes, reporting, P&L models, and fundamental analytic tactics to derive insights
- Experience supporting projects with internal and external partners with proven results
- Financial services industry experience preferred
- Bachelors/University degree or equivalent experience
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- planned time off (vacation)
- unplanned time off (sick leave)
- paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital acquisition strategyproject managementreportinganalyticsP&L modelscampaign managementquality assuranceKPI efficiencycreative optimizationmessaging optimization
Soft Skills
collaborationcommunicationorganizational skillsproblem-solvingattention to detail
Certifications
Bachelor's degree