Senior Programmatic Campaign Manager
Citi
full-time
Posted on:
Location Type: Office
Location: Dallas • New York • Texas • United States
Visit company websiteExplore more
Salary
💰 $114,720 - $172,080 per year
Job Level
About the role
- Execute, optimize, and contribute to Citi’s programmatic media activation strategies.
- Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to develop and implement advanced campaign architecture, intricate bid strategies, and complex optimization techniques.
- Contribute to the identification and evaluation of best-in-class media solutions.
- Lead the analysis of deep programmatic metrics, including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators.
- Translate analytical insights into actionable strategies to drive significant performance improvements.
- Develop and present comprehensive performance reports and recommendations to stakeholders.
- Support the Group Manager in cultivating strategic relationships with core programmatic vendors and technology partners.
- Collaborate closely with agency partners, providing expert guidance and ensuring the alignment of programmatic strategies and operations with Citi’s objectives and best practices.
- Adhere to and implement comprehensive governance frameworks for all programmatic media activities.
- Assist with billing forecasting and reconciliations for programmatic media spend.
- Support the AdTech contracting process, working closely with Citi legal and compliance teams on approvals for new and emerging technology utilization.
- Act as a subject matter expert, sharing knowledge of complex programmatic technology and advocating for AdTech initiatives within various internal groups.
- Mentor and support junior team members, fostering a culture of continuous learning and high performance.
Requirements
- 6-10 years of progressive and proven experience within programmatic media, encompassing significant hands-on execution and strategic contribution, whether client-side, publisher-side, or agency-side.
- Expert-level proficiency and extensive hands-on experience running campaigns in DV360.
- Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques.
- Experience with Amazon and Yahoo DSPs is a plus.
- Proven success in mentoring junior programmatic team members and contributing to team development.
- Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration.
- Strong strategic thinking, problem-solving, and decision-making capabilities.
- Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes.
- Proactive understanding of the future of media in a privacy-first world, with the ability to contribute to anticipating and navigating industry changes.
- Experience working closely with legal, compliance, and procurement teams on technology-related initiatives in a highly regulated environment.
- Financial services experience is a strong plus.
- Highly organized, process-driven, and capable of managing complex initiatives in a fast-paced, dynamic environment.
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic mediaDV360campaign architecturebid strategiesoptimization techniquessupply path optimizationmedia quality indicatorsaudience management toolsDSPweb analytics
Soft skills
strategic thinkingproblem-solvingdecision-makinganalytical skillsmentoringcollaborationcommunicationorganizational skillsproactive mindsetcontinuous learning