Citi

Senior SEM Analyst, Paid Search Activation

Citi

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • New York • Texas • United States

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Salary

💰 $69,130 - $96,470 per year

Job Level

Senior

About the role

  • Upload and structure campaigns in Google Ads and Microsoft Ads, including ad groups, keywords, match types, and bid strategies
  • Write and traffic ad copy variations, ensuring alignment with brand tone and compliance requirements
  • Implement sitelinks, callouts, structured snippets, and other ad extensions
  • Apply audience targeting, geotargeting, device bid adjustments, and scheduling
  • Apply UTMs, click trackers, and Floodlight/Conversion tags
  • Test tags in GTM and validate firing in QA tools before launch
  • Confirm alignment with analytics team tracking documentation
  • Perform structured QA checks: ad approval status, correct URLs, negative keyword coverage, budget caps, and proper account hierarchy
  • Validate campaign builds against compliance requirements (disclaimers, negative keywords, etc.)
  • Ensure proper account hygiene, deduplication of keywords, ad rotation settings, bid strategy checks
  • Check daily budget pacing, CTR, CPC, and conversion trends; flag anomalies
  • Run 'morning health checks' on campaign performance dashboards
  • Generate weekly campaign performance reports with commentary
  • Set up A/B or multivariate ad copy and landing page tests
  • Monitor test performance, capture results, and report insights back to Managers/Strategists
  • Maintain build trackers, QA logs, and pacing sheets
  • Document learnings from campaign builds to improve SOPs
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

  • 2 –5 years of experience in SEM execution
  • Strong working knowledge of Google Ads, Microsoft Ads, SA360, GA4, and Excel/Sheets
  • Meticulous attention to detail and process discipline
  • Strong analytical mindset with ability to troubleshoot quickly
  • Hands-on keyboard agency experience a plus
  • Prior experience working in highly-regulated industries preferred
  • Education: Bachelors/University degree or equivalent experience
Benefits
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • planned time off (vacation)
  • unplanned time off (sick leave)
  • paid holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEM executionad copy writingaudience targetinggeotargetingbid strategiesA/B testingmultivariate testingQA checksanalytics trackingcompliance validation
Soft skills
attention to detailprocess disciplineanalytical mindsettroubleshootingrisk assessmentcommunicationcollaborationreportingdocumentationinsight generation