Programmatic Campaign Manager
Citi
full-time
Posted on:
Location Type: Office
Location: Dallas • New York • Texas • United States
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Salary
💰 $69,130 - $96,470 per year
About the role
- Execute and optimize programmatic media campaigns across various platforms
- Maintain strong hands-on proficiency in leading programmatic buying platforms
- Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics
- Generate regular performance reports and provide initial insights and recommendations
- Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting
- Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors
- Collaborate effectively with agency partners and internal teams
- Adhere to established governance frameworks for programmatic media activities
- Perform meticulous quality assurance (QA) checks on campaign setups
- Contribute to the understanding and application of programmatic technology
Requirements
- 2-5 years of progressive hands-on experience within programmatic media
- Strong hands-on experience running campaigns in DV360
- Demonstrated hands-on experience with leading programmatic activation platforms (DSPs)
- Experience with Amazon and Yahoo DSPs is a plus
- Foundational understanding of the AdTech and MarTech ecosystems
- Solid analytical skills
- Proactive and eager to learn about the evolving media landscape
- Good communication and organizational skills
- Detail-oriented, process-driven, and capable of managing multiple tasks
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- planned time off (vacation)
- unplanned time off (sick leave)
- paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic mediacampaign performance analysisquality assuranceanalytical skillscampaign setupcampaign traffickingcampaign trackingreportingprogrammatic metricsprogrammatic technology
Soft skills
communication skillsorganizational skillsdetail-orientedprocess-drivenproactiveeager to learncollaborationtime management