Cisco

Field Marketing Manager, LatAm

Cisco

full-time

Posted on:

Location Type: Hybrid

Location: Heredia • Costa Rica

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Tech Stack

Splunk

About the role

  • Partner with Latin America sales leadership and Americas marketing team to build a plan that aligns with regional goals and priorities.
  • Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and awareness in the region.
  • Lead promotion of regional marketing programs, including Splunk-led events, regional sponsorships, executive events, hands-on workshops and more, to showcase customer success and demonstrate the value of Splunk to support new customer acquisition and expansion.
  • Manage the regional calendar and email cadence to ensure optimal engagement and prevent fatigue to enhance success.
  • Work with Partner marketing and development managers to develop joint marketing plans and campaigns and evaluate the marketing performance.
  • Collaborate with supporting marketing functions including Americas programs and campaigns, global event marketing, customer marketing and others to build and coordinate overall regional strategy and integrate field programs into buyer’s journey.
  • Identify and translate key content assets for various Latin American marketing campaigns based on regional needs, use cases, industries, and market maturity.

Requirements

  • 5+ years of proven experience in marketing enterprise software; IT-specific software a plus; BI or SaaS experience a plus.
  • Bilingual in English and Spanish required.
  • Fluent in Brazilian Portuguese is strongly preferred.
  • Strong regional (Latin America) market knowledge.
  • Data driven approach to planning and execution.
  • Deep experience working with On24, Webex, Salesforce and Marketo (or equivalent tools) to execute integrated demand generation programs and measure their effectiveness.
  • Budget management experience.
  • Exceptional teammate and ability to influence others in cross-functional forums.
  • Outstanding written and verbal communication skills and attention to details.
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing enterprise softwaredata-driven marketingbudget managementdemand generation
Soft Skills
teammateinfluencecommunicationattention to detail