CirrusMD

Customer Success Manager

• Build and QA email, SMS, push, and in-app campaigns in Braze
• Prepare assets including copy, imagery, URLs, UTM parameters, and content blocks
• Schedule and deploy approved campaigns across segmented audiences
• Maintain compliance standards including STOP rules, opt-out language, quiet hours
• Support recurring monthly sends and ad-hoc initiatives
• Clone and adapt campaigns for new lines of business or registration states
• Maintain templates, reusable components, and version history
• Run internal test sends, manage QA checklists, and ensure accuracy prior to launch
• Manage file/naming systems, folder structure, and content organization
• Assist in segmentation logic and subscription group management
• Learn and support basic Braze Canvas updates (paths, filters, delays)
• Help maintain logic documentation for common journeys
• Pull monthly metrics (open rate, CTR, conversions, engagement trends)
• Build lightweight dashboards or reporting summaries for internal review
• Support A/B tests and document results (subject line, CTA placement, design variants)
• Identify insights to inform future optimization opportunities
• Document repeatable workflows, naming rules, SOPs, and campaign checklists
• Contribute to a reusable content block library to speed campaign production
• Maintain send calendars, deadlines, and asset intake workflows
• Support continuous efficiency improvements within lifecycle execution

CRM Marketing Specialist