Circuit

Founding Product Marketer

Circuit

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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About the role

  • Define Circuit’s positioning, messaging, and category narrative across core buyer personas and industries.
  • Develop clear, compelling use-case narratives tied to real manufacturing workflows (partner enablement, CPQ, technical support, product selection, etc.).
  • Partner with Sales to build sales enablement assets, talk tracks, and objection-handling frameworks grounded in customer reality.
  • Lead customer discovery to understand pain points, buying motivations, and language—and translate those insights into messaging and product feedback.
  • Serve as a power user of the product to deeply understand workflows, value moments, and friction.
  • Shape product launches, roadmap communication, and feature narratives in close collaboration with Product and Product Management.
  • Build foundational GTM artifacts: website messaging, pitch decks, one-pagers, case studies, and demo narratives.
  • Identify patterns across customers and deals and communicate those insights back to Product and Leadership.
  • Help define Circuit’s ICP, personas, and segmentation strategy as we scale.
  • Act as a strategic thought partner to Circuit’s founders and executives on how Circuit shows up in the market.
  • Wear multiple hats across marketing in an early-stage environment, stepping beyond core product marketing as needed to support brand, content, and go-to-market initiatives.
  • Partner cross-functionally with internal teams and external agencies to shape and execute demand generation programs, campaigns, and brand strategy as Circuit scales.

Requirements

  • 6–10+ years of experience in Product Marketing, Product Management, Solutions Consulting, or GTM roles with deep customer exposure.
  • Proven ability to translate complex products into clear, compelling narratives for both technical and business audiences.
  • Experience working with enterprise SaaS, AI products, or complex B2B platforms (manufacturing or industrial experience is a strong plus).
  • Demonstrated success partnering closely with Sales and Product in fast-moving environments.
  • Comfort operating without a playbook—you enjoy building the plane while flying it.
  • Strong intuition for messaging, positioning, and storytelling grounded in real customer value.
Benefits
  • A true founding role with ownership over how Circuit goes to market.
  • Direct partnership with the CEO, CPO, and GTM leadership.
  • The opportunity to define a new category at the intersection of AI and manufacturing.
  • Competitive compensation, meaningful equity, and employer-paid benefits.
  • Flexible PTO and access to the latest AI tools.
  • A values-driven culture that rewards clarity, ownership, and velocity.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct managementsolutions consultingGTM strategynarrative developmentsales enablementcustomer discoverydemand generationenterprise SaaSB2B platforms
Soft Skills
communicationstorytellingstrategic thinkingcollaborationproblem-solvingadaptabilitycustomer empathycreativityintuitive messagingcross-functional partnership