Circuit

Business Development Rep

• Prospect into target accounts in industrial and manufacturing verticals using email, phone, and LinkedIn outreach
• Qualify inbound leads and set meetings with prospective customers and partners
• Research accounts and decision-makers to personalize outreach and craft compelling narratives around Circuit's platform
• Manage pipeline activities and maintain accurate data in Attio and the GTM tech stack
• Represent Circuit at industry tradeshows and events, engaging prospects in person and sourcing new pipeline opportunities
• Collaborate with marketing to improve campaigns and outbound messaging
• Share market and customer feedback with GTM and product teams to sharpen our ICP and positioning
• Help build and refine scripts, cadences, and the SDR playbook as we scale

Business Development Representative

Product Marketing

• Define Circuit’s positioning, messaging, and category narrative across core buyer personas and industries.
• Develop clear, compelling use-case narratives tied to real manufacturing workflows (partner enablement, CPQ, technical support, product selection, etc.).
• Partner with Sales to build sales enablement assets, talk tracks, and objection-handling frameworks grounded in customer reality.
• Lead customer discovery to understand pain points, buying motivations, and language—and translate those insights into messaging and product feedback.
• Serve as a power user of the product to deeply understand workflows, value moments, and friction.
• Shape product launches, roadmap communication, and feature narratives in close collaboration with Product and Product Management.
• Build foundational GTM artifacts: website messaging, pitch decks, one-pagers, case studies, and demo narratives.
• Identify patterns across customers and deals and communicate those insights back to Product and Leadership.
• Help define Circuit’s ICP, personas, and segmentation strategy as we scale.
• Act as a strategic thought partner to Circuit’s founders and executives on how Circuit shows up in the market.
• Wear multiple hats across marketing in an early-stage environment, stepping beyond core product marketing as needed to support brand, content, and go-to-market initiatives.
• Partner cross-functionally with internal teams and external agencies to shape and execute demand generation programs, campaigns, and brand strategy as Circuit scales.

Business Development Representative

Founding Product Marketer