Circuit

Product Marketing

• Define Circuit’s positioning, messaging, and category narrative across core buyer personas and industries.
• Develop clear, compelling use-case narratives tied to real manufacturing workflows (partner enablement, CPQ, technical support, product selection, etc.).
• Partner with Sales to build sales enablement assets, talk tracks, and objection-handling frameworks grounded in customer reality.
• Lead customer discovery to understand pain points, buying motivations, and language—and translate those insights into messaging and product feedback.
• Serve as a power user of the product to deeply understand workflows, value moments, and friction.
• Shape product launches, roadmap communication, and feature narratives in close collaboration with Product and Product Management.
• Build foundational GTM artifacts: website messaging, pitch decks, one-pagers, case studies, and demo narratives.
• Identify patterns across customers and deals and communicate those insights back to Product and Leadership.
• Help define Circuit’s ICP, personas, and segmentation strategy as we scale.
• Act as a strategic thought partner to Circuit’s founders and executives on how Circuit shows up in the market.
• Wear multiple hats across marketing in an early-stage environment, stepping beyond core product marketing as needed to support brand, content, and go-to-market initiatives.
• Partner cross-functionally with internal teams and external agencies to shape and execute demand generation programs, campaigns, and brand strategy as Circuit scales.

Founding Product Marketer

Frontend Engineer

• Design, build, and maintain core user-facing features in Circuit’s web application.
• Translate product requirements and design direction into polished, responsive, and accessible UI.
• Contribute to frontend architecture, patterns, and technical decisions in collaboration with engineering peers.
• Own features end-to-end, from implementation through testing, QA, and production release.
• Write and maintain unit, integration, and end-to-end tests to ensure long-term reliability.
• Participate actively in technical discussions, design reviews, and planning sessions.
• Provide thoughtful code reviews and mentorship to support team-wide quality and growth.
• Collaborate closely with Product and Design to clarify requirements, surface tradeoffs, and improve UX.
• Identify and drive incremental improvements to performance, accessibility, developer experience, and frontend tooling.
• Manage individual priorities and deadlines while maintaining a high standard of execution.

Principal Frontend Engineer

Account Executive

• Manage the entire sales cycle, from discovery through negotiation and close
• Represent Circuit at customer sites, trade shows, and industry events - building relationships and pipeline in person
• Build and navigate relationships with key stakeholders across OEM headquarters, regional operations, and dealer networks
• Conduct engaging, consultative product demos tailored to customer needs
• Help design partners implement and scale Circuit across their service networks
• Drive expansion from initial use cases (like technician enablement) into adjacent workflows (RFP, CPQ) - identifying opportunities to expand with existing customers or pivot to new entry points as opportunities arise
• Collaborate with the GTM Lead to refine messaging, pricing, and objection handling - contributing to playbooks and repeatable processes as we scale
• Partner with the product team to provide feedback on customer needs and market trends
• Maintain accurate deal data, forecasts, and activity tracking in Attio and GTM Tech Stack