Circle

Senior Product Marketing Manager, Payments

Circle

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $140,000 - $160,000 per year

Job Level

Senior

About the role

  • Own messaging and positioning for Circle’s Payments surface area.
  • Develop and evolve clear, differentiated messaging that explains how Circle enables customers to monetize, scale, and run sustainable businesses through payments.
  • Craft high-impact copy and product content.
  • Write, edit, and oversee the creation of payments-related product content across the website, emails, launch assets, sales decks, and product collateral. Your focus will be on translating complex payments functionality into clear, compelling customer value.
  • Guide go-to-market strategy for payments features and improvements.
  • Partner with Product, Growth, and Engineering to plan and execute launches for new payments capabilities, optimizations, and experiments. Ensure launches are well-coordinated, adoption-focused, and measurable.
  • Enable the go-to-market team.
  • Work closely with Sales and Customer Success to create sales enablement materials such as pitch decks, FAQs, battlecards, and internal training that help teams confidently sell and support Circle’s payments capabilities.
  • Develop customer-facing enablement and education.
  • Create external resources including product guides, FAQs, help content, and onboarding materials that help customers understand and fully leverage payments features to grow their businesses.
  • Collaborate cross-functionally to drive insight-led messaging.
  • Partner with Product, Growth, Customer Success, and Data teams to gather customer insights, feedback, and performance data. Use these insights to continuously refine messaging, positioning, and launch strategies.
  • Support Circle’s broader product marketing strategy.
  • Contribute to Circle’s overall messaging and positioning framework by ensuring payments narratives are consistent, differentiated, and aligned with our broader product vision and brand.

Requirements

  • Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet.
  • You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5.
  • 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
  • A commitment to excellence and craft. We sweat the small details. We obsess over copy, clarity, and consistency. We hold a high bar for how our product and brand show up in the world, and we expect you to do the same.
  • Exceptional written communication skills. You are an excellent writer and editor. In a fully remote, async company, writing is one of your most important tools.
  • Proven ability to create high-impact messaging that resonates with diverse audiences and drives real outcomes, from product adoption to revenue growth.
  • Strong storytelling and simplification skills. You’re able to take complex product surfaces and translate them into clear, compelling narratives that customers immediately understand and value.
  • Experience crafting positioning frameworks and leading go-to-market strategies for new product launches, working cross-functionally from strategy through execution.
  • A deep understanding of customer personas and pain points, and a demonstrated ability to address them through thoughtful, customer-first messaging.
  • A strong sense of ownership. You take responsibility end-to-end, from defining the problem to shipping the solution and measuring impact. You don’t wait to be told what to do, and you care deeply about the outcomes of your work.
  • A track record of effective cross-functional collaboration with Product, Growth, Sales, and Customer Success to deliver successful launches and campaigns.
  • A strong work ethic and comfort with high expectations. We’re a fast-growing, venture-backed company with ambitious plans. This role is high-impact and high-accountability, and it’s best suited for someone who thrives in that environment.
Benefits
  • Fully remote: work from anywhere in the world!
  • Autonomy and trust to do your job: we care about outcomes over everything else.
  • Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
  • Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
  • Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
  • Parental leave for parents expanding their family, or just starting one.
  • Home office stipend to help you get up and running.
  • Learning & development stipend to help you level up your professional skills.
  • Annual bonus potential for roles that don't already receive variable income or commission.
  • Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcopywritingmessagingpositioninggo-to-market strategysales enablementcustomer insightsnarrative craftingcontent creationperformance measurement
Soft Skills
written communicationstorytellingsimplificationcross-functional collaborationownershipattention to detailcommitment to excellenceadaptabilitycustomer-first mindsetwork ethic