Circle K

Senior Media Manager – Legacy Markets

Circle K

full-time

Posted on:

Location Type: Office

Location: Dublin • Ireland

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Job Level

Senior

About the role

  • Develop and implement media strategies for Circle K’s European Markets to deliver business objectives , in line with European guidelines and local market priorities.
  • Lead media briefing, planning, optimisation and reporting for all paid media campaigns across these markets.
  • Manage the relationship with media agency teams and partners to ensure best-in-class engagement, execution and innovation.
  • Collaborate with local market specialists to adapt and localize media plans and iterate on performance improvements.
  • Deliver integrated campaigns across upper, mid and lower funnel ensuring message consistency and brand alignment.
  • This role will have close collaboration and support from the Digital Performance Marketing Manager for Europe.
  • Be responsible for marketing effectiveness including campaign measurement & test plans in local markets in collaboration with Research & Insights and Data & Analytics.
  • Monitor media performance, analyse results, and provide actionable insights to improve future campaigns – reporting on and attending in person, local marketing, VP, MD and category team sessions as needed.
  • Manage and govern the media budget across markets to ensure effective return on investment.
  • Support the development and execution of social media strategies in our legacy European markets.
  • Ensure compliance with brand guidelines, privacy regulations, and accessibility standards in all media activities.
  • Stay up to date with media trends, technologies, and best practices, and proactively recommend new approaches to drive effectiveness.

Requirements

  • Proven experience in media strategy, planning, and buying, preferably within at least some of the markets we operate in.
  • Strong analytical skills and experience using media analytics tools and platforms.
  • Excellent communication, interpersonal, and project management skills, with the ability to collaborate with cross-functional and cross-market teams.
  • Experience managing media agencies and vendor relationships.
  • Ability to adapt global and regional media strategies to local market conditions.
  • Proven experience in building brand presence across paid, owned, and earned channels.
  • Proficiency in English , additional local languages relevant to European market will be considered as an advantage.
Benefits
  • Circle K's vision and mission and adheres to the values we live by.
  • Collaborative team player with a proactive approach to problem-solving.
  • Curious and open to new technologies to support business goals and drive effectiveness.
  • Strong organizational skills and attention to detail.
  • Can work autonomously and manage multiple campaigns simultaneously in a fast-paced environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia planningmedia buyingcampaign measurementtest plansmedia analyticsperformance analysisbudget managementsocial media strategiesbrand presence
Soft Skills
analytical skillscommunication skillsinterpersonal skillsproject managementcollaborationadaptabilityinnovationrelationship managementcross-functional teamworklocalization