Circle Cardiovascular Imaging

Marketing

• Execute local marketing campaigns tailored to specific regional markets and customer segments.
• Strategically plan and staff regional events, trade shows, and conferences to maximize brand visibility and lead capture.
• Manage event follow-ups, ensure timely routing of leads with the sales team.
• Collaborate closely with sales leadership to understand their needs and develop marketing programs that effectively support lead generation and conversion goals.
• Upstream marketing.
• Manage regional marketing budgets, ensuring efficient allocation of resources and rigorous tracking of return on investment (ROI).
• Provide regular and comprehensive reporting on field marketing activities and results, highlighting key successes, areas for improvement, and the impact on sales qualified leads.
• Work in conjunction with the Marketing Content Development team to ensure the creation of impactful and targeted content specifically designed for demand and lead generation programs as well as account-based marketing.
• Align regional sales and marketing priorities to ensure a cohesive and effective go-to-market strategy with a direct impact on sales booking objectives.

Field Marketing Specialist