Circana

Director, Product Marketing – Media & Innovation

Circana

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $150,000 - $175,000 per year

Job Level

Lead

About the role

  • Leverage your deep understanding of media and retail to strategically position solutions in market
  • Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients
  • Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm
  • Have executive presence and be a key point of contact for executive stakeholders at Circana
  • Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients
  • Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s retail solutions with the analyst community
  • Collaborate with Marketing associates on product launch plans and other critical marketing events and activities
  • Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets
  • Contribute to increasing the value and impact of the Product Marketing team
  • Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward.

Requirements

  • 10+ years’ experience in Media (preferably agency, publisher, brand, or platform, owning media performance)
  • 10+ years Product Marketing or Marketing experience
  • BA or BS degree
  • Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
  • Excellent organization skills and a propensity to meet deadlines with high quality results
  • Adaptable and able to manage multiple tasks across a variety of responsibilities
  • Self-starter with an ability to achieve objectives with minimal supervision
  • Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
  • Ability to think strategically and creatively and then execute
  • A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive.
Benefits
  • paid time off
  • medical/dental/vision insurance
  • 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingContent WritingProject CoordinationMarket AnalysisCompetitive AnalysisProduct PositioningNarrative DevelopmentProcess ImprovementMarketing StrategyRetail Solutions
Soft Skills
CommunicationOrganizationAdaptabilityTeam PlayerStrategic ThinkingCreativityProactivityCollaborationAnalytic SkillsSelf-starter
Certifications
BA DegreeBS Degree