Circana

Director, Global Media Measurement Lead

Circana

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $135,000 - $150,000 per year

Job Level

Senior

About the role

  • Create and drive execution of plans that ensure Circana’s measurement solutions are adopted and refined to match market and customer needs
  • Accountable for driving revenue growth and commercial impact through the expanded adoption of Circana’s measurement and experimentation solutions
  • Independently manage a portfolio of measurement objectives and associated revenue, ensuring client satisfaction, and growth of assigned commercial targets
  • Ensure Circana measurement offerings demonstrate value of Circana products & create content to support the development of sales collateral/training/insights
  • Understand opportunities and challenges advertisers and partners are facing to properly value return on investment and turn into activation strategies
  • Drive strategic direction for the changing landscape of attribution and measurement
  • Influence product roadmap and effectively communicate market needs with a focus on driving revenue
  • Present measurement project findings and actionable recommendations to executive client leadership, and owns meetings with key analytics contacts
  • Partner with across the industry to unlock new partnership opportunities and advancements
  • Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success
  • Maintain Industry Expertise: Stay current on trends in Media Measurement to position Circana as a thought leader and trusted advisor
  • Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers
  • Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value
  • Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.

Requirements

  • Bachelor's degree or equivalent practical experience
  • 5 years of experience in digital advertising sales, product marketing or product management
  • Experience with marketing measurement and attribution techniques (e.g., offline measurement, attribution, A/B testing, incrementality tests) and advertising products
  • Knowledge of advancements in MMM, sales effectiveness measurement solutions, and market demands that shape the future of measurement solutions
  • Ability to address complex/technical offerings with products, translating them simply for sales/customers; ability to handle strategic and difficult business problems, and manage and analyze data to distill powerful insights
  • Strong project management skills, ability to manage multiple projects from inception to completion
  • Experience working with Agency measurement & media.
Benefits
  • paid time off
  • medical/dental/vision insurance
  • 401(k) to eligible employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertising salesproduct marketingproduct managementmarketing measurementattribution techniquesA/B testingincrementality testsMMMsales effectiveness measurementdata analysis
Soft Skills
project managementclient satisfactionstrategic thinkingcommunicationrelationship buildingcollaborationproblem-solvinginfluencinginnovationfeedback
Certifications
Bachelor's degree