PPC, Performance Media Specialist
Cira Apps Canada
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$60,000 - CA$70,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and optimize paid media campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, and Reddit Ads.
- Develop full-funnel performance media strategies that align with CiraSync’s growth goals and partner-focused GTM motion.
- Conduct deep keyword research, audience segmentation, and competitive analysis to fuel campaign success.
- Drive continuous improvement through A/B testing, bid strategy refinement, and conversion tracking.
- Collaborate cross-functionally with content, product, and analytics teams to align messaging and targeting.
- Build and present performance dashboards using tools like Looker Studio, Power BI, Supermetrics, and GA4.
Requirements
- 4–6 years of hands-on experience managing PPC and paid media campaigns, ideally in SaaS or B2B tech.
- Proven success scaling paid search and paid social campaigns across multiple platforms.
- Deep expertise in Google Ads, LinkedIn Ads, and Microsoft Ads — with bonus points for Reddit and Meta.
- Strong grasp of conversion tracking setups (GTM, GA4, pixels) and campaign optimization principles.
- Experience with Microsoft Suite tools and enterprise-level campaign reporting.
- Active certifications in Google Ads and Google Analytics/GA4.
Benefits
- Competitive salary
- Professional development opportunities
- Flexible work arrangements
- Collaborative and innovative environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PPC managementpaid media campaignskeyword researchaudience segmentationcompetitive analysisA/B testingbid strategy refinementconversion trackingcampaign optimization
Soft skills
collaborationcommunication
Certifications
Google Ads certificationGoogle Analytics certification