Ciena

Paid Media Lead

Ciena

full-time

Posted on:

Location Type: Hybrid

Location: Ottawa • Canada

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Salary

💰 CA$73,200 - CA$116,900 per year

Job Level

Senior

About the role

  • Lead the end-to-end programmatic display strategy across awareness, consideration, and demand programs
  • Plan, activate, and optimize campaigns across DSPs and platforms including Display & Video 360 (DV360), Google Adwords, YouTube, and Connected TV
  • Define and manage media-buying strategies for priority trade publications, including site selection, sponsorships, and high-impact placements
  • Own paid media budget planning, allocation, forecasting, pacing, and performance optimization
  • Develop and refine targeting strategies using first-party data, third-party data, contextual, intent-based, account-based, and retargeting approaches
  • Partner closely with analytics, web, and content teams to ensure effective measurement, attribution, landing-page performance, and conversion
  • Manage publisher, platform, agency, and vendor relationships to ensure transparency, value delivery, and results

Requirements

  • 5–8+ years of paid media experience with direct ownership of paid media budgets
  • Bachelor’s degree in marketing, business, or a related field
  • Strong expertise with DSPs, audience strategies, and measurement frameworks
  • Advanced knowledge of advertising platforms such as Google Adwords and ZoomInfo Marketing
  • Demonstrated experience activating and measuring YouTube and video campaigns
  • Strong financial and analytical skills with the ability to translate data into insights
  • Proven ability to operate effectively at both strategic and executional levels
Benefits
  • medical, dental, and vision plans
  • participation in 401(K) (USA) & DCPP (Canada) with company matching
  • Employee Stock Purchase Program (ESPP)
  • Employee Assistance Program (EAP)
  • company-paid holidays
  • paid sick leave
  • vacation time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic display strategymedia-buying strategiescampaign optimizationtargeting strategiesdata analysisbudget planningperformance optimizationmeasurement frameworksaudience strategiesretargeting approaches
Soft Skills
analytical skillsstrategic thinkingexecutional skillsrelationship managementcommunication skills