Study Start-Up Manager
Novartis
Senior Manager, Product Positioning
CIBC US
full-time
Posted on:
Location Type: Hybrid
Location: Montreal • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Lead the strategic development and execution of product positioning initiatives, ensuring CIBC Asset Management’s (CAM) investment products are clearly differentiated and effectively communicated to clients and stakeholders.
- Drive collaboration across teams to enhance the market presence and competitive advantage of CAM product suite.
- Develop and execute product positioning strategies for both existing and new investment products, aligning with CAM’s business objectives and market trends.
- Lead the creation of compelling product narratives, value propositions, and messaging frameworks tailored to various client segments and distribution channels.
- Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution to ensure consistency and effectiveness of product positioning in all materials and communications.
- Oversee the preparation of product positioning deliverables, including product positioning briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.
- Analyze competitive landscape, client needs, and industry trends to identify opportunities for differentiation and inform positioning strategies.
- Present positioning strategies and key findings to senior leadership and other stakeholders, supporting business development and strategic initiatives.
- Ensure all positioning activities adhere to regulatory requirements and internal compliance standards.
- Continuously monitor and assess the effectiveness of positioning initiatives, leveraging feedback and analytics to drive continuous improvement.
Requirements
- Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA or CFA designation considered an asset).
- 7+ years of experience in product management, product marketing, or a related role within asset management or financial services.
- Proven track record of developing and executing successful product positioning strategies.
- Strong understanding of investment products, financial markets, and client needs.
- Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messages.
- Demonstrated leadership and project management abilities.
- Analytical mindset with strong attention to detail.
- Collaborative, proactive, and able to work effectively across multiple teams and stakeholders.
- Must be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
Benefits
- Competitive compensation
- Banking benefit*
- Wellbeing support
- Employee and family assistance programs
- MomentMakers, our social, points-based recognition program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product positioningproduct managementproduct marketinginvestment productsfinancial marketscompetitive analysisdata analysisproject managementcommunication strategiesnarrative development
Soft skills
leadershipcollaborationproactiveattention to detailanalytical mindsetwritten communicationverbal communicationstakeholder engagementstrategic thinkingteamwork
Certifications
Bachelor's degreeMBACFA designation
