Manager

• Lead the strategic development and execution of product positioning initiatives, ensuring CIBC Asset Management’s (CAM) investment products are clearly differentiated and effectively communicated to clients and stakeholders.
• Drive collaboration across teams to enhance the market presence and competitive advantage of CAM product suite.
• Develop and execute product positioning strategies for both existing and new investment products, aligning with CAM’s business objectives and market trends.
• Lead the creation of compelling product narratives, value propositions, and messaging frameworks tailored to various client segments and distribution channels.
• Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution to ensure consistency and effectiveness of product positioning in all materials and communications.
• Oversee the preparation of product positioning deliverables, including product positioning briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.
• Analyze competitive landscape, client needs, and industry trends to identify opportunities for differentiation and inform positioning strategies.
• Present positioning strategies and key findings to senior leadership and other stakeholders, supporting business development and strategic initiatives.
• Ensure all positioning activities adhere to regulatory requirements and internal compliance standards.
• Continuously monitor and assess the effectiveness of positioning initiatives, leveraging feedback and analytics to drive continuous improvement.

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