About the role
- Designing, implementing, and optimizing complex marketing automation solutions for enterprise clients
- Contribute to campaign design, implementation, and optimization using the Salesforce Marketing Cloud platform
- Hands-on role that requires a blend of deep technical proficiency, strategic thinking, and excellent client-facing skills
- SFMC Platform setup and configurations and customer data organization
- Create and launch email campaigns in SFMC with audience segments and contact lists
- Manage end-to-end multi-step campaigns using Journey Builder
- Implement dynamic content and audience personalization
- Analyze marketing data to extract actionable insights and improve ROI
- Ensure compliance with marketing best practices and data protection regulations
- Architecting SFMC Platform with setup, configurations and customer data organization
- Lead the development and implementation of integrated digital marketing strategies using SFMC
- Manage cross-functional teams and provide mentorship to junior staff
- Build custom solutions using APIs, SSJS, and AMPscript
- Drive real-time campaign optimization and advanced segmentation
- Partner with stakeholders to align marketing goals with business outcomes
Requirements
- Experienced and strategic Salesforce Marketing Cloud (SFMC) Specialists across mid to senior levels
- Experience working with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Strong understanding of audience segmentation, data modeling, and personalization tactics
- Prior experience in consulting, retail, CPG, or financial services is a plus
- Any of these SFMC Certifications would be great:
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Consultant
- Salesforce Data Management Specialist
- Salesforce Marketing Cloud Developer
- Health and dental insurance
- Meal and food allowance
- Childcare assistance
- Extended paternity leave
- Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
- Profit Sharing and Results Participation (PLR);
- Life insurance
- Continuous learning platform (CI&T University);
- Discount club
- Free online platform dedicated to physical, mental, and overall well-being
- Pregnancy and responsible parenting course
- Partnerships with online learning platforms
- Language learning platform
- And many more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationSalesforce Marketing Cloudemail campaignsJourney Builderdynamic contentaudience personalizationAPIsSSJSAMPscriptdata analysis
Soft skills
strategic thinkingclient-facing skillsmentorshipcross-functional team management
Certifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud AdministratorSalesforce Marketing Cloud ConsultantSalesforce Data Management SpecialistSalesforce Marketing Cloud Developer