CI&T

Salesforce Marketing Cloud Specialist

CI&T

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Designing, implementing, and optimizing complex marketing automation solutions for enterprise clients
  • Contribute to campaign design, implementation, and optimization using the Salesforce Marketing Cloud platform
  • Hands-on role that requires a blend of deep technical proficiency, strategic thinking, and excellent client-facing skills
  • SFMC Platform setup and configurations and customer data organization
  • Create and launch email campaigns in SFMC with audience segments and contact lists
  • Manage end-to-end multi-step campaigns using Journey Builder
  • Implement dynamic content and audience personalization
  • Analyze marketing data to extract actionable insights and improve ROI
  • Ensure compliance with marketing best practices and data protection regulations
  • Architecting SFMC Platform with setup, configurations and customer data organization
  • Lead the development and implementation of integrated digital marketing strategies using SFMC
  • Manage cross-functional teams and provide mentorship to junior staff
  • Build custom solutions using APIs, SSJS, and AMPscript
  • Drive real-time campaign optimization and advanced segmentation
  • Partner with stakeholders to align marketing goals with business outcomes

Requirements

  • Experienced and strategic Salesforce Marketing Cloud (SFMC) Specialists across mid to senior levels
  • Experience working with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
  • Strong understanding of audience segmentation, data modeling, and personalization tactics
  • Prior experience in consulting, retail, CPG, or financial services is a plus
  • Any of these SFMC Certifications would be great:
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Administrator
  • Salesforce Marketing Cloud Consultant
  • Salesforce Data Management Specialist
  • Salesforce Marketing Cloud Developer
Benefits
  • Health and dental insurance
  • Meal and food allowance
  • Childcare assistance
  • Extended paternity leave
  • Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
  • Profit Sharing and Results Participation (PLR);
  • Life insurance
  • Continuous learning platform (CI&T University);
  • Discount club
  • Free online platform dedicated to physical, mental, and overall well-being
  • Pregnancy and responsible parenting course
  • Partnerships with online learning platforms
  • Language learning platform
  • And many more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationSalesforce Marketing Cloudemail campaignsJourney Builderdynamic contentaudience personalizationAPIsSSJSAMPscriptdata analysis
Soft skills
strategic thinkingclient-facing skillsmentorshipcross-functional team management
Certifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud AdministratorSalesforce Marketing Cloud ConsultantSalesforce Data Management SpecialistSalesforce Marketing Cloud Developer
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