Choice Hotels International

Area Director – Franchise Performance

Choice Hotels International

full-time

Posted on:

Location Type: Remote

Location: South CarolinaUnited States

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Salary

💰 $99,919 - $117,000 per year

Job Level

Tech Stack

About the role

  • Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards.
  • Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes.
  • Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making.
  • Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels.
  • Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders.
  • Drive continuous improvement in revenue, profitability, and guest experience metrics.
  • Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies.
  • Enhance hotel engagement with brand programs, revenue initiatives, and operational tools.
  • Monitor competitive landscape and market trends to inform proactive performance strategies.
  • Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations.
  • Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement.
  • Maintain accurate documentation of consultations, action plans, and follow‑up items within Choice’s CRM.
  • Provide regular performance feedback and market insights to the Regional Vice President.
  • Support franchise sales growth when needed and participate in franchise association activities.

Requirements

  • Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience.
  • Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments.
  • Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility.
  • Demonstrated ability to drive performance outcomes through data‑driven decision‑making, analytics, and operational expertise.
  • Strong analytical, forecasting, and budget management skills.
  • High autonomy with the ability to manage complex issues, synthesize data, and influence stakeholders.
  • Excellent relationship management, communication, and consultative skills.
  • Ability to navigate ambiguity and adapt strategies based on changing market conditions.
  • Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce).
Benefits
  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven decision-makinganalyticsbudget managementforecastingrevenue managementoperational expertiseperformance measurement
Soft Skills
relationship managementcommunicationconsultative skillsinfluence stakeholdersnavigate ambiguityadapt strategies