
Area Director – Franchise Performance
Choice Hotels International
full-time
Posted on:
Location Type: Remote
Location: South Carolina • United States
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Salary
💰 $99,919 - $117,000 per year
Job Level
Tech Stack
About the role
- Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards.
- Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes.
- Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making.
- Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels.
- Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders.
- Drive continuous improvement in revenue, profitability, and guest experience metrics.
- Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies.
- Enhance hotel engagement with brand programs, revenue initiatives, and operational tools.
- Monitor competitive landscape and market trends to inform proactive performance strategies.
- Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations.
- Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement.
- Maintain accurate documentation of consultations, action plans, and follow‑up items within Choice’s CRM.
- Provide regular performance feedback and market insights to the Regional Vice President.
- Support franchise sales growth when needed and participate in franchise association activities.
Requirements
- Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience.
- Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments.
- Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility.
- Demonstrated ability to drive performance outcomes through data‑driven decision‑making, analytics, and operational expertise.
- Strong analytical, forecasting, and budget management skills.
- High autonomy with the ability to manage complex issues, synthesize data, and influence stakeholders.
- Excellent relationship management, communication, and consultative skills.
- Ability to navigate ambiguity and adapt strategies based on changing market conditions.
- Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce).
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data-driven decision-makinganalyticsbudget managementforecastingrevenue managementoperational expertiseperformance measurement
Soft Skills
relationship managementcommunicationconsultative skillsinfluence stakeholdersnavigate ambiguityadapt strategies