Choice Hotels International

Central Director of E-Commerce – Managed Hotel Division

Choice Hotels International

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $99,900 - $117,500 per year

Job Level

Lead

About the role

  • Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance
  • Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization
  • Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms
  • Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments
  • Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance
  • Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies
  • Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency
  • Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards
  • Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews
  • Support group, meetings, and catering demand through enhanced digital visibility and lead generation
  • Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Proven experience leading ecommerce or digital marketing initiatives, preferably within hospitality
  • Strong expertise in content management, digital governance, SEO, local search, AI‑driven discovery, paid media, metasearch, and performance marketing
  • Strong analytical, communication, and stakeholder management skills
  • Experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) strongly preferred
  • Ability to travel periodically in support of managed hotels and business needs
Benefits
  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommerce strategydigital marketingSEOlocal searchAEOGEOSEMmetasearchperformance marketingcontent management
Soft Skills
analytical skillscommunication skillsstakeholder management