The Area Director, Upscale Franchise Performance is a results-driven leader responsible for driving performance across a portfolio of upscale franchise hotels
Take a hands-on approach to driving operational improvements and financial results across the portfolio, with a focus on delivering measurable outcomes
Identify performance gaps in revenue, guest satisfaction, and operational efficiency and implement quick, practical solutions
Drive swift execution of improvement strategies, ensuring on-property teams and franchisees act on recommendations for revenue optimization, operational efficiency, and guest service enhancements
Lead on-site engagements and consultations, ensuring prompt resolution of challenges and sustained performance gains
Serve as the primary liaison between corporate teams, franchisees, and property leadership, ensuring open, transparent communication and alignment on strategic objectives
Build trust-based relationships with ownership groups, General Managers, and above-property management teams to foster collaboration and engagement
Provide regular performance updates, action plans, and recommendations to franchise owners and corporate stakeholders
Collaborate with franchisees and property teams to implement revenue-generating strategies, including demand forecasting, pricing optimization, and distribution channel management
Monitor key performance indicators (KPIs), including RevPAR, ADR, occupancy, and guest satisfaction, to identify trends and recommend improvements
Provide franchisees with actionable plans to enhance financial performance and guest experiences, addressing both immediate needs and long-term goals.

Requirements

Bachelor’s degree in hospitality management, Business Administration, or a related field preferred
Minimum of 5+ years of upscale hotel operations or franchise leadership experience
Proven expertise in relationship management, conflict resolution, and working with diverse ownership structures
Demonstrated ability to take decisive action and lead teams to achieve measurable results
Strong action orientation, with a focus on achieving results quickly and effectively
Exceptional relationship management and interpersonal skills, with the ability to influence and inspire stakeholders at all levels
Skilled in managing complexity, balancing competing priorities, and developing clear strategies for multi-faceted challenges
Advanced analytical skills, with the ability to interpret performance data and identify actionable opportunities
Proficiency in industry tools and platforms, including Smith Travel Research, OTA platforms, and Choice proprietary systems
Strong organizational and time-management skills to oversee a large, complex portfolio effectively
Extensive overnight travel to properties within the portfolio is required

Benefits

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

revenue optimizationoperational efficiencyguest service enhancementsdemand forecastingpricing optimizationdistribution channel managementperformance data analysisKPI monitoringfinancial performance enhancementfranchise leadership

Soft Skills

relationship managementconflict resolutiondecisive actionaction orientationinterpersonal skillsinfluencing stakeholdersmanaging complexitybalancing prioritiesorganizational skillstime-management skills