ChiroHD

Social Media Manager

• Create original, engaging social media content that sparks conversation and builds community
• Develop social content calendars that support broader marketing initiatives and campaigns
• Write platform-specific copy optimized for Facebook, Instagram and emerging channels
• Monitor trends in the chiropractic and small business space to keep content fresh and relevant
• Create content that performs, from educational posts to customer success stories to brand storytelling to pure entertainment
• Write compelling copy for multiple channels including social media, blogs, email campaigns, landing pages, sales collateral, and video scripts
• Develop content that speaks directly to small business chiropractor pain points, aspirations, and success stories
• Craft narratives that adapt seamlessly across three distinct brands while maintaining unique brand voices
• Collaborate with designers and agency partners to bring content concepts to life across all formats
• Work cross-functionally with sales, product, and leadership teams to identify content opportunities
• Brief and direct agency partners and designers on content projects across all channels
• Participate in content planning and campaign strategy sessions
• Track content performance across channels and provide insights for optimization
• Accept and incorporate feedback with a positive, solutions-oriented mindset
• Maintain consistent brand voice across all customer touchpoints

Social Media – Content Manager