AVP, Product Marketing Manager – Deposit Solutions
Chevron Federal Credit Union
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $102,176 - $140,492 per year
Job Level
About the role
- Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality
- Design and execute year-round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention
- Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization to maximize ROI and member value
- Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution
- Connect deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization
- Serve as the organization’s subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations
- Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth
- Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement
- Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action
- Communicate clearly and concisely with executive-level stakeholders and cross-functional teams; present deposit strategy and performance results with data-driven substance and confidence
Requirements
- Bachelor’s degree in Marketing, Business, Finance, or related field required
- 8+ years of product management or product marketing experience in financial services, preferably with deposit products
- Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
- Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
- Experience leading cross-functional initiatives and influencing stakeholders without direct authority
- Credit union or community banking experience strongly preferred
Benefits
- Bonus/incentives for all regular employees
- 401(k) with 8% company contribution
- Medical, dental, and vision insurance for employees and dependents paid at 80%
- PTO and paid sabbaticals
- Tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementproduct marketingdeposit productspricing strategiescampaign performance optimizationA/B testingmarket researchdata analysisgo-to-market strategymember engagement
Soft Skills
communicationleadershipcross-functional collaborationinfluencing stakeholdersproblem-solvingstrategic thinkingresults accountabilityoperational executiontraininginsight translation