
Digital Marketing Specialist
Cherry Hill Programs
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $50,000 - $60,000 per year
About the role
- Create, execute and optimize campaigns across Google Ads, Meta Ads, and similar digital advertising platforms
- Monitor budget against performance metrics, assist with audience targeting and creative testing, and help improve return on ad spend
- Contribute to SEO, AEO and broader digital growth initiatives
- Maintain campaign tracking standards, including UTM tagging and attribution accuracy
- Support marketing automation efforts such as email segmentation, workflows, landing pages, and forms
- Assist with CRM data management, automation initiatives and ongoing platform updates
- Support integrations between marketing platforms and third-party systems
- Assist with Google Tag Manager updates, tracking enhancements, and performance monitoring
- Participate in testing, quality assurance, and optimization of websites and backend marketing systems
- Collaborate with web and UX teams to improve site performance and conversion rates
- Support landing page creation, testing, and optimization
- Track, analyze, and report on campaign performance using tools such as Google Analytics, ad platform dashboards, and marketing reporting tools
- Translate data into actionable insights and clear recommendations for key internal and external stakeholders
- Help maintain dashboards and ensure data accuracy across systems
Requirements
- Familiarity with Google Ads, Meta Ads, or similar paid media platforms
- 1–3 years of experience or internship experience in digital marketing, advertising, or a related field
- Proficient in GA4 analytics, marketing metrics, and digital tracking
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Benefits
- Comprehensive benefits package including medical, dental and vision benefits
- PTO (Paid Time Off)
- 401K matching (After 1 year of employment)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsMeta AdsSEOAEOcampaign trackingUTM taggingmarketing automationGoogle Tag ManagerGA4 analyticsdigital marketing
Soft Skills
audience targetingcreative testingdata analysiscollaborationcommunicationproblem-solvingquality assuranceoptimizationinsight generationreporting