ChartHop

Performance Marketing

• Own and optimize the growth and demand generation engine that drives qualified pipeline, with meaningful autonomy over channel mix, budget allocation, and experimentation priorities.
• You’ll build quarterly plans aligned to revenue targets, execute across multiple programs, and measure impact end-to-end through strong operations, attribution, and reporting.
• Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
• Develop quarterly plans aligned to revenue targets and pipeline goals.
• Set experimentation priorities and optimize channel mix and budget allocation based on performance.
• Lead paid acquisition programs in collaboration with our performance agency.
• Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
• Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency.
• Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
• Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.
• Coordinate account targeting, campaign plays, and measurement across teams.
• Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
• Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance.
• Collaborate closely with Sales and BDR teams to craft outbound messaging, sequences, and campaigns that convert.
• Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance.

Senior Marketing Manager – Growth, Demand Generation

Full-stack Engineer

• Design, build, and maintain backend-heavy features in a large, long-lived codebase
• Own the technical health of a core product area, including performance, reliability, and scalability
• Partner with the CEO/CTO to align on architectural direction and translate ideas into shippable solutions
• Break down product initiatives into clear technical plans and guide day-to-day execution
• Improve data models and system behavior to better support growth and larger customers
• Balance new feature development with targeted refactors and operational improvements
• Participate in the on-call rotation and help improve observability, monitoring, and incident response; incidents are infrequent but require timely response when they occur
• Collaborate cross-functionally with Product and other technical leads to keep the broader platform cohesive

Senior Marketing Manager – Growth, Demand Generation

Staff Software Engineer – Technical Lead, Planning