Marketing Operations Manager
Chartbeat
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $125,000 - $150,000 per year
About the role
- Oversee and optimize the marketing technology stack (with a strong focus on HubSpot), ensuring systems are integrated and effective.
- Lead the configuration and optimization of two HubSpot instances with two brands in each instance, both trouble-shooting issues and refining existing processes and building out net new ones.
- Develop and implement best practices for lead management, scoring, segmentation, and nurturing, creating automated workflows that support campaign success and drive customer acquisition.
- Conduct regular audits of marketing operations processes and technologies, identifying areas for improvement and implementing scalable solutions to support growth.
- Manage data integrity and ensure accurate data collection via forms, developing robust reporting and analytics capabilities to support data-driven decision-making across the organization.
- Collaborate with cross-functional teams to align marketing operations with broader company objectives and other operations teams (revenue, product, customer experience etc.) to ensure our systems work seamlessly.
- Serve as the subject matter expert on marketing technology, providing training and support to team members on best practices for using tools effectively and maximizing marketing impact.
- Manage the Marketing’s team Monday.com instance by creating automation that enhances the team’s project management capabilities.
- Monitor and report on key marketing performance metrics (e.g., MQLs, conversion rates, ROI), delivering actionable insights and recommendations to improve marketing effectiveness.
Requirements
- Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
- 5-7 years of experience in a marketing operations role, ideally within a SaaS or technology environment.
- Located in EST preferred as this role collaborates with teams in Europe and across the US.
- Strong expertise in HubSpot is required, including experience with integration, automation, and lead management workflows.
- Proven track record of both standing up Hubspot Marketing Hub instances from scratch (e.g. setting lifecycle stages), as well as refining existing systems.
- Experience with Salesforce (particularly the interaction with Hubspot) and other B2B SaaS tools is a plus.
- Proficiency in marketing analytics and reporting, with a track record of using data to drive performance improvements. Excel skills are a big plus.
- Experience implementing and optimizing marketing automation processes to support lead generation and nurture strategies.
- Exceptional project management skills, with the ability to prioritize and execute multiple initiatives simultaneously. Experience with monday.com is appreciated.
- Strong analytical and problem-solving skills, with a passion for operational efficiency and data accuracy.
- Excellent communication and collaboration skills, with the ability to work effectively across departments and with diverse stakeholders.
Benefits
- Comprehensive Health, Dental, and Vision Insurance
- 401K with company match (100% of the first 3% and 50% of the next 2%)
- Fully Paid Parental Leave - 18 weeks for birthing parents, 12 weeks for non-birthing parents
- Phone and internet stipend
- Wellness, learning, and coworking reimbursements
- Flexible work hours
- Unlimited PTO
- 11 paid holidays and December holiday closure
- Annual In-Person Event
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HubSpotmarketing automationlead managementdata analyticsreportingSalesforceExcelproject managementdata integrityworkflow optimization
Soft Skills
analytical skillsproblem-solving skillsproject management skillscommunication skillscollaboration skillsorganizational skillsleadership skillsinterpersonal skillsprioritization skillstraining skills