Charity Navigator

Senior Advisor – Email and SMS Marketing Enablement

Charity Navigator

full-time

Posted on:

Location Type: Remote

Location: Florida • Tennessee • United States

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Job Level

Senior

Tech Stack

CloudSQLTableau

About the role

  • Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
  • Lead segmentation, automation, and personalization strategies aligned with business objectives.
  • Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
  • Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
  • Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
  • Lead the adoption of new features and technologies across the email/SMS marketing stack.

Requirements

  • Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
  • Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
  • Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
  • Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
  • Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
  • Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
  • Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits
  • Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)​
  • 401K Retirement Plan with 7% Employer Contribution
  • Exceptional Paid Time Off
  • Maternity / Paternity Leave
  • Infertility Treatment Program
  • Adoption Assistance
  • Education Assistance
  • Enterprise Learning and Development
  • And more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Marketing Cloud EngagementJourney BuilderAutomation StudioContact BuilderContent BuilderMobile StudioEinstein featuresSalesforce Data CloudHTMLCSS
Soft Skills
leadershipanalytical skillsstakeholder managementcollaboration
Certifications
Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud Consultant