Change.org

VP of Marketing & Communications – Elections

Change.org

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $325,000 per year

Job Level

Lead

About the role

  • Set the overall marketing and audience distribution strategy for Elections, balancing near-term performance goals with long-term brand building.
  • Serve as a strategic partner to the GM of Elections and the broader Elections leadership team.
  • Drive voters in target cities to view their ballots through a balanced mix of paid, organic, and partnership channels.
  • Reduce customer acquisition cost (CAC) through performance optimization and close collaboration with Growth Product.
  • Own and optimize a paid media budget, including performance tracking, optimization, reporting, and continuous learning.
  • Manage an external ad agency, providing clear direction on creative, targeting, testing, and execution across channels such as Meta, YouTube, Reddit, and others.
  • Partner closely with FP&A to ensure responsible spend, accurate forecasting, and clear impact measurement.
  • Define and execute a clear brand vision and strategy for Elections, building momentum toward the 2028 presidential cycle and beyond.
  • Lead the development and stewardship of the Elections brand, partnering with Product to ensure voice, tone, and narrative reflect trust, clarity, and nonpartisan integrity.
  • Translate complex civic information into clear, compelling messaging that resonates with diverse voter audiences.
  • Player/Coach: Manage a small team of ICs (with plans to grow after 2026), filling in on execution where needed.
  • Create clarity, focus, and momentum during high-intensity election cycles and provide stability during quieter post-election periods.
  • Help design and scale the future Elections marketing organization as scope and impact expand.
  • Build strong operating relationships across Product, Engineering, and Finance to enable fast, aligned execution.
  • Partner with Product squads to optimize landing pages, onboarding, and voter journeys.
  • Collaborate with Finance on budget management and with Legal and Policy partners to ensure compliance, integrity, and trust.

Requirements

  • 10+ years of experience in relevant marketing, growth, or audience development roles.
  • Background in political campaigns, political consulting, civic organizations, or mission-driven technology companies.
  • Significant experience in political campaigns, political consulting, or adjacent civic organizations, ideally at the campaign manager, deputy, or consultancy leadership level.
  • Proven ability to own and scale marketing strategy in high-stakes, public-facing environments where trust, credibility, and clarity matter.
  • Strong track record managing large paid media budgets and agency relationships, with hands-on experience in performance optimization and accountability.
  • Experience building or stewarding brands in high-stakes, public-facing environments.
  • Experience operating in fast-paced, deadline-driven environments, with comfort balancing hands-on execution and strategic leadership.
  • A startup mentality: resourceful, data-informed, adaptable, and willing to roll up sleeves when team capacity is limited.
  • Familiarity with the cyclical nature of elections, including intense pre-election periods followed by quieter phases.
  • A deep commitment to nonpartisan civic engagement.
Benefits
  • Benefits and perks vary based on location
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyaudience developmentpaid media optimizationperformance trackingbudget managementcreative directiondata-informed decision makingcampaign managementbrand stewardshipperformance optimization
Soft Skills
strategic partnershipleadershipcommunicationcollaborationadaptabilityresourcefulnessclaritytrust-buildingexecutionfocus