B2B Product Marketing Lead
ClassDojo
Product Marketing Manager
Chainlink Labs
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SwiftWeb3
About the role
- Chainlink Labs primary contributing developer of Chainlink, the decentralized computing platform powering the verifiable web
- Lead launches of new features and services; craft narratives and go-to-market strategies across DeFi, capital markets
- Define positioning and messaging; coordinate cross-functional execution
- Work with product, engineering, content, and ecosystem teams to articulate value to crypto-native developers and enterprise stakeholders
- Bridge DeFi and traditional finance; translate complex technology into business outcomes
- Own and execute product launches; craft positioning; execute coordinated campaigns
- Develop and refine messaging, naming, and positioning frameworks for technical and non-technical audiences
- Lead cross-channel campaigns and audience-specific strategies across the marketing funnel
- Shape Chainlink’s narrative for DeFi and institutional finance; craft positioning and GTM strategies
- Act as go-to marketing lead and influence cross-team initiatives
- Synthesize user, market, and competitive insights to inform positioning and strategy
Requirements
- 2+ years of experience in product marketing, ideally in infrastructure, developer platforms, or Web3
- Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches
- Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
- Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams
- Skilled at translating complex technical concepts into clear, compelling value propositions
- Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey
- Excellent project management and written communication skills with strong attention to detail
- Analytical and insights-driven, with a track record of using research and data to shape marketing strategy
