Chainguard

Staff Product Marketing Manager – Public Sector

Chainguard

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

CloudGoOpen Source

About the role

  • Messaging & Positioning: Architect category-defining positioning and build out the messaging, presentations, and core content that articulate Chainguard’s unique value for government and education customers.
  • Content Strategy: Drive the end-to-end content strategy for the Public Sector. Author high-impact thought leadership (whitepapers, executive briefs) that shapes market discourse, while guiding the creation of downstream sales assets.
  • Go-to-Market Orchestration: Build and orchestrate GTM strategies in partnership with Public Sector sales and marketing to accelerate adoption across Federal, State & Local, and EDU segments.
  • Enablement: Serve as a strategic anchor for the Public Sector field team. Develop enablement content and ensure sales, sales engineering, and channel partners are equipped with the tools and knowledge to succeed.
  • Economic Value Ownership: Own the economic narrative for the Public Sector. Build and iterate on the ROI model for public sector prospects, and conduct value assessments for those prospects during the sales cycle.
  • Executive Evangelism: Act as a primary industry evangelist and trusted advisor for key accounts and partners, driving high-level executive conversations and representing Chainguard at major industry forums. Influence standards bodies to align with Chainguard’s viewpoint.
  • Growth & Campaigns: Partner with demand generation and corporate marketing teams to design campaigns and events that resonate with public sector buyers.
  • Customer Engagement: Support customer and prospect conversations by participating in calls, presentations, and industry events; serve as a credible voice in the market.
  • Roadmap Influence: Partner deeply with Product Management and Engineering to influence the roadmap based on market signals, ensuring compliance drivers (FedRAMP, DoD IL, cATO, RMF, CMMC) are leveraged as strategic differentiators.

Requirements

  • Public Sector Authority: Deep experience in B2B technology marketing for Public Sector audiences, with a nuanced command of Federal procurement vehicles, SLED dynamics, and/or EDU market drivers.
  • Proven Strategic Impact: Demonstrated success not just in executing, but in defining GTM strategies for technical products in regulated markets, with a track record of influencing business outcomes.
  • Master Storyteller: Ability to translate complex technical capabilities into compelling, executive-level narratives that resonate with policymakers, CISOs, and technical evaluators alike.
  • Cross-Functional Leadership: Strong experience leading through influence in high-growth environments, capable of aligning product, engineering, and sales teams around a shared vision without direct authority.
  • Technical Familiarity: Understanding of cloud-native infrastructure, open source software, enterprise security, or compliance-driven technologies.
  • Execution & Agility: Comfortable operating in a fast-paced, rapidly growing company while balancing strategy with hands-on execution.
  • Executive Communication: Exceptional written and verbal communication skills, with the ability to present confidently to C-suite executives and large audiences.
  • Advanced Business Acumen: Strong analytical skills with the ability to model business cases, pricing scenarios, and TAM analysis (beyond basic spreadsheet modeling) to justify strategic bets.
Benefits
  • Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
  • Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
  • 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
  • ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
  • 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B technology marketingGTM strategiesROI model developmentvalue assessmentscloud-native infrastructureopen source softwareenterprise securitycompliance-driven technologiesbusiness case modelingTAM analysis
Soft skills
strategic impactstorytellingcross-functional leadershipinfluenceexecutionagilityexecutive communicationanalytical skillscustomer engagementevangelism