Chai Vision

Chief Marketing Officer

• Partner with Product Development to shape the innovation roadmap using consumer insights, market trends, competitive analysis, and customer feedback.
• Develop product briefs defining customer needs, product features, pricing strategy, positioning, and commercialization goals.
• Identify new category opportunities and unmet consumer needs.
• Develop compelling positioning, messaging, value propositions, product naming, and pricing recommendations.
• Translate technical features into customer-focused benefits that differentiate products in the marketplace.
• Lead end-to-end product launches across DTC, Amazon, Shopify, and retail channels.
• Develop launch strategies, messaging, creative direction, sales enablement, and launch assets.
• Coordinate cross-functional execution across Product Development, Creative, Brand, Ecommerce, Growth, Sales, Community, and Influencer teams.
• Drive launch timelines and retailer readiness.
• Own consumer, competitive, and category research to guide innovation and marketing decisions.
• Analyze reviews and market performance to improve future launches.
• Create retail presentations, launch kits, battle cards, comparison guides, FAQs, and product training materials.
• Monitor revenue, conversion, reviews, repeat purchases, margins, and product performance.
• Identify opportunities for bundles, subscriptions, cross-sells, upsells, and lifecycle growth.

Head of Product Marketing – Go-to-Market