Head of Product Marketing – Go-to-Market

Chai Vision

Head of Product Marketing driving product commercialization strategies for Chai Vision's DTC and retail products. Collaborating across teams to launch and optimize offerings based on consumer insights.

Posted 7/30/2026full-timeHowell • New Jersey • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer-first product marketing, leveraging insights and data to drive successful product launches across ecommerce and retail channels. Skilled in cross-functional leadership, storytelling, and developing scalable systems to enhance product positioning and market performance.

Highest-signal resume keywords

Product Launch StrategyCross-Functional LeadershipConsumer Insights AnalysisEcommerce ExpertiseData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Brief DevelopmentMarket Trend AnalysisCompetitive AnalysisPositioning and MessagingSales EnablementLaunch Asset CreationRevenue MonitoringProduct Performance AnalysisPricing StrategyConsumer Research

Soft Skills

StorytellingCollaborationCreative DirectionProblem SolvingCommunication

Tools & Technologies

DTC PlatformsAmazonShopifyRetail Channels

Industry Keywords

Consumer InsightsMarket OpportunitiesProduct MarketingGo-To-Market StrategyCategory Opportunities

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Partner with Product Development to shape the innovation roadmap using consumer insights, market trends, competitive analysis, and customer feedback.
Develop product briefs defining customer needs, product features, pricing strategy, positioning, and commercialization goals.
Identify new category opportunities and unmet consumer needs.
Develop compelling positioning, messaging, value propositions, product naming, and pricing recommendations.
Translate technical features into customer-focused benefits that differentiate products in the marketplace.
Lead end-to-end product launches across DTC, Amazon, Shopify, and retail channels.
Develop launch strategies, messaging, creative direction, sales enablement, and launch assets.
Coordinate cross-functional execution across Product Development, Creative, Brand, Ecommerce, Growth, Sales, Community, and Influencer teams.
Drive launch timelines and retailer readiness.
Own consumer, competitive, and category research to guide innovation and marketing decisions.
Analyze reviews and market performance to improve future launches.
Create retail presentations, launch kits, battle cards, comparison guides, FAQs, and product training materials.
Monitor revenue, conversion, reviews, repeat purchases, margins, and product performance.
Identify opportunities for bundles, subscriptions, cross-sells, upsells, and lifecycle growth.

Requirements

What you’ll need

Consumer-first product marketer who starts with customer problems and market opportunities.
Experienced commercial strategist with a track record of successful product launches.
Strong cross-functional leader who aligns Product, Marketing, Creative, Sales, and Ecommerce.
Exceptional storyteller who turns product features into compelling customer benefits.
Go-to-market expert with experience across ecommerce and retail channels.
Data-driven decision maker who uses research and performance metrics to guide strategy.
Builder who enjoys creating scalable systems and processes.

Benefits

Comp & perks

Paid time off that increases with tenure at the company, giving you time to relax, recharge, and reset.
15 days of a flexible holiday schedule so you can celebrate what matters to you.
Medical insurance with 50% of premiums covered.
401(k) with company match up to 4% to invest in your future.
Continued education opportunities to keep your skills sharp.
Holiday and birthday gifts—we celebrate our people.
A collaborative, high-energy environment where ideas become action.
Real room to grow as we scale.