CGWS - COME GROW WITH US

Senior Field Marketing Manager

CGWS - COME GROW WITH US

full-time

Posted on:

Location Type: Hybrid

Location: Utah • Utah • United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Build and implement a comprehensive annual field marketing and event plan that aligns with sales segment pipeline targets. Strategy includes budget ownership, ensuring a positive ROI.
  • Doesn’t shy away from owning a target and getting creative or taking risks to maximize event performance.
  • Plan, organize, and execute 5-8 events per month, including trade shows, conferences, virtual events, and local events, ensuring each event is aligned with our brand and goals.
  • Make informed decisions on budget allocation to maximize the impact and ROI of field marketing activities.
  • Maintain an active calendar of events and the tasks associated with each event, including contracts and vendor relationships, to ensure each event runs smoothly.
  • Partner with cross-functional teams including email marketing, sales, sales enablement, revenue operations, event marketing, and demand generation to ensure cohesive and effective marketing efforts.
  • Work with sales and demand generation to build a promotional plan to maximize event attendance.
  • Develop and refine processes to streamline field marketing operations and improve efficiency, including SLAs for cross-functional teams and automation for pre and post event communications.
  • Track and analyze the performance of field marketing activities, providing insights and recommendations for continuous improvement.

Requirements

  • 3-7 years of experience in event management, field marketing or a related role.
  • Ability to build and maintain performance forecast as well as reporting on actual results with Tableau and/or Salesforce
  • Understands the different needs across various event sizes (20 person dinner, 20k attendee tradeshow) and formats (virtual, in-person)
  • Able to manage multiple events simultaneously by having excellent organizational and project management abilities
  • Ability to work independently and make data-driven decisions.
  • Strong communication and interpersonal skills. Excels working in a team-centered, collaborative environment.
  • Willingness to travel to events as needed.
Benefits
  • A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
  • Comprehensive health, life, and disability insurance
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Check out all our benefits that benefit you
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementfield marketingbudget managementperformance forecastingdata analysisreportingprocess developmentproject managementROI analysisevent planning
Soft Skills
organizational skillscommunication skillsinterpersonal skillsteam collaborationindependent decision-makingcreativityrisk-takingefficiency improvementproblem-solvingadaptability