CGWS - COME GROW WITH US

Director, EMEA Marketing

CGWS - COME GROW WITH US

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

About the role

  • Own and define the UK marketing strategy aligned to company growth objectives.
  • Operate as a key member of the global marketing leadership team, and serve as a core member of the UK go-to-market leadership.
  • Establish BambooHR’s local presence by building relationships with key UK and EMEA HR industry associations, communities, and influencer networks—positioning BambooHR as a credible, engaged, and long-term partner in the regional HR ecosystem.
  • Drive a meaningful share of UK revenue through marketing-sourced and marketing-influenced pipeline.
  • Own top-of-funnel performance, balancing near-term demand capture with mid- and top-of-funnel investment to improve efficiency and long-term growth.
  • Build and lead a field marketing strategy—including events, community partnerships, and sales-aligned programs—to support regional GTM efforts and target account engagement.
  • Partner closely with UK Sales to establish shared planning, pipeline goals, execution cadence, and feedback loops, ensuring marketing directly supports regional revenue priorities.
  • Identify, define, and localise the BambooHR narrative for the UK market, addressing local buyer needs, cultural context, and competitive dynamics.
  • Increase brand awareness and consideration among target UK audiences.
  • Actively address and correct perceptions of BambooHR as a US-centric platform through localised messaging, proof points, and customer stories.
  • Establish a core local industry presence through field marketing, industry partnerships and events to complement a significant top-of-funnel digital marketing investments.

Requirements

  • 8–12+ years of B2B SaaS marketing experience, with significant UK market expertise.
  • Proven experience leading regional or market-level marketing with direct revenue accountability.
  • Deep experience marketing C-level executives, with specific HCM / HRIS experience preferred.
  • Strong background in demand generation, performance marketing, and revenue-aligned marketing.
  • Experience localising global brands for regional markets.
Benefits
  • Comprehensive health, life, and disability insurance
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Check out all our benefits that benefit you
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingSaaS marketingdemand generationperformance marketingrevenue marketinglocalisationmarketing strategypipeline managementfield marketingaccount engagement
Soft Skills
leadershiprelationship buildingcollaborationcommunicationstrategic planningfeedback managementcultural awarenessbrand positioninginfluencer engagementproblem solving