Marketing

• Create and publish weekly newsletters, monthly product updates, and social posts.
• Create marketing materials such as blog post images, social media graphics, and flyers.
• Work with operations to monitor and track marketing efforts.
• Manage and maintain the company blog and social media accounts, including monitoring engagement.
• Execute outbound email and LinkedIn campaigns with guidance from marketing and leadership, including copy, messaging, and reporting.
• Support ongoing marketing experiments as needed.
• Stay up to date on marketing, outreach, and audience growth trends, and propose experiment ideas and areas for improvement.
• Review and enrich product signups, classify product-qualified leads (PQLs), manage PQL outreach and follow-ups, and maintain weekly reports on signups and PQLs.
• Assist with data entry and CRM management.
• Assist in planning for events, webinars, conferences, etc.
• Assist with tracking relevant conference and sponsorship opportunities.
• Provide operational and leadership support as needed, including light sales and recruiting scheduling, ordering materials, and general support tasks.
• Other marketing or general operations related work as needed.

CGI

Marketing Assistant